Tuesday, December 31, 2019

Shutter Island Film Analysis - 1435 Words

The following is written to examine a connection made between the varying texts using manipulation and how it impacts the audience’s perception of reality. The texts I will include which are evident of manipulation are Shutter Island a visual thriller directed by Martin Scorsese, Inception a visual action, adventure conducted by Christopher Nolan, Twelfth Night written by William Shakespeare, and Tell-Tale Heart produced by Edgar Allan Poe. I decided to choose texts that are recognized for their brilliance. Both visual and written texts are contrasted in relation to time, the visual texts are of modern era whereas the written texts are of a previous generation. Manipulation is defined as influencing an idea and can have†¦show more content†¦Towards the final scenes of the film, Daniels becomes increasingly aware of the impact he has made on his society, hence the title ‘Shutter Island//Shot-her Island’. Daniels realizes his guilt through the way the characters have helped him to discover who he really is, Daniels is able to sum it up to the audience through the dialogue â€Å"Which would be worse: To live as a monster, or to die as a good man?† The audience is able to understand that Daniels has accepted his reality, making him the ‘good man’. A common theme today is not accepting reality or being in denial, this is due to the way denying the reality of something enables the body to cope (bodies defence mechanism1). The character of Daniels helps to influence today’s society by showing us that accepting the reality we create is better than to regret or deny it. Thus, changing the way, we perc eive reality. In the film Inception , Nolan influences the audience to connect to the character of Dominic Cobb. Like ‘Shutter Island’ the character (Cobb) in this film is also revolved around. Nolan uses a theme evident in today’s society, the perception of reality to develop and connect the portrayal of Cobb and connect the audience. In terms of Cobb, this theme can be translated to his internal conflict of dreams versus reality. Nolan inflects an emotional connection to Cobb and the audience through this internal conflict. AShow MoreRelatedShutter Island : Film Analysis Essay1721 Words   |  7 PagesThis is a film analysis of Shutter Island. Shutter Island is a 2010 film directed by Martin Scorsese. Starring Leonardo DiCaprio and Mark Ruffalo, this film is 138 minutes of psychological thrills and horror. Shutter Island covers the field of psychopathology. More specifically, it covers psychotic disorders, dissociative disorders, and treatment. Shutter Island is set in 1954 on Shutter Island, Massachusetts at the Ashecliffe Hospital for the criminally insane. The opening scene of the film is U.SRead MoreFilm Analysis Of Martin Scorsese And Conselkes Shutter Island1846 Words   |  8 PagesVerbinski share a similar telling of mental illness, and the hospitals the patients confined in Scorseses direction of sound, cinematography, and editing in his film Shutter Island is drastically different from verbinskisA Cure for Wellness. When it comes to sound both film’s carry a singular theme song that plays out across duration of each films run time. However, Scorsese manages to make his leading song more impactful. Using Gustav Mahler, a composer whose music is not something that a general audienceRead MoreAnalysis of Shutter Island Essay844 Words   |  4 PagesAnalysis of Shutter Island Analysis of Shutter Island Kenneth E. Wiley Sr. Core Assessment Paper-Abnormal Psychology –PS 401 March 3, 2011 Abstract Shutter Island is a film depicting several of the many facets of Abnormal Psychology as defined and studied over the course of this term. Several of the concepts discussed in our lectures and demonstrated during our classroom time were evident and vividly depicted in the film including personality disorders past and present; stress and anxietyRead MoreAnalysis Of The 2010 Suspenseful Thriller Shutter Island1499 Words   |  6 PagesZubair Khan DHD 102 Film Analysis- Shutter Island 12/03/2015 My concluding interpretation of the 2010 suspenseful thriller Shutter Island resulted with a lucid Teddy choosing to â€Å"die as a good man â€Å" rather than living as a monster who has to wake up every morning with regret for murdering his wife. It is apparent that Teddy was going to get lobotomized at the lighthouse by his own will. Lobotomy in the description given in the film is to cut into the brain to reduce aggressive behavior and ultimatelyRead MoreThe Exploration Of Feminist Theory Essay1536 Words   |  7 Pagesexploration of feminist theory developed by Mary Wollstonecraft in the 1790’s. The traditional interpretation of this theory is based on the common ideology of feminism within the Communication world. Illustrating gender inequality the feminist theory analysis into the social fields of politics, business, media platforms, and social normalities. Research traditions include socio-psychology and semiotics due to the cause and effect relationships that help create social standards while also the symbolicRead MoreShutter Island Essay.1960 Words   |  8 PagesShutter Island Essay. Im going to write an essay about a film named Shutter Island which was taken from Dennis Lehanes 2003 novel which is also called Shutter Island, the film its self was directed by Martin Scorsese in 2010. In my essay I plan to write about how important the genre and the characters is to the film and how the film makers use it to create a successful film. To give you a brief of the film I am going to use Gustav Freytag’s five part analysis, exposition; two U.S. MarshalsRead MoreThe Characters Of Dissociative Disorders In The Movie Shutter Island1173 Words   |  5 Pagescaused by trauma (book). By examining Leonardo DiCaprio’s characters in the movie Shutter Island, directed by Martin Scorsese, a viewer can see post-traumatic stress brought on his Dissociative Identity Disorder. Teddy Daniels, also known as Andrew Laeddis suffers from posttraumatic stress disorder as he produces symptoms in all three categories for PTSD: flashbacks, avoidance, and hypervigilance. To begin this analysis, it is important to offer a synopsis of the movie. The main character, Teddy DanielsRead MoreExamples of Jung’s Analytical Archetype Theory in the Film Shutter Island2017 Words   |  8 PagesMartin Scorsese directed the movie Shutter Island, starring Leonardo DiCaprio, that came out on February 19, 2010. The movie portrays many different examples of critical theory. Having watched the movie before my analysis, when I heard of Jung’s Analytical Archetype theory I linked it with this movie almost immediately. Carl Jung, a Swiss psychiatrist, developed the idea that all archetypes are universal images that come from the collective unconscious and are almost instinctive to us all. Jung’s

Monday, December 23, 2019

The Life Of An American Literary Icon - 1206 Words

Neelee Harrison Honors English 9 19 April 2015 The Life of an American Literary Icon I think there s just one kind of folks. Folks (Lee 304). Harper Lee is one of America s most famous and beloved writers of her time. She has inspired people with her unique down-to-earth writing voice and her presentation of the rawness of people and life in general. Because of Harper Lee, America has learned to appreciate the differences in others from ourselves because you never really understand a person until you consider things from his point of view (Lee 39). Nelle Harper Lee was born on April 28, 1926 in the tiny southern town of Monroeville, Alabama (Harper Lee). Her father Amasa Coleman Lee, had many occupations. He was a†¦show more content†¦Truman and Harper grew up to be the best of friends (Harper Lee). Truman became her inspiration for character Dill in her bestselling novel, To Kill a Mockingbird (Harper Lee Biography List of Works, Study Guides). During high school, she became fascinated with literature and writing (Harper Lee). After graduating high school in the class of 1944, she went to Huntingdon College in Montgomery, Alabama to study (Harper Lee Biography List of Works, Study Guides). After studying a year at Huntingdon, she transitioned to the University of Alabama in Tuscaloosa (Harper Lee). While at the University of Alabama, she began to go after her true calling to write (Harper Lee). She decided to join the college s newspaper team called, Rammer Jammer, and its magazine (Harper Lee). Later on in the years, she became the newspaper s editor. During her junior year at the University of Alabama, she was accepted into the college s law school while she was still an undergraduate (Harper Lee). Harper accepted the offer but became completely fatigued because of the hard work she had put into law school. She then had to quit her job as the Rammer Jammer s editor because of the school s orders (Harper Lee). Later on, she went to England s Oxford University to study abroa d for a year (Harper Lee Biography List of Works, Study Guides). After studying at Oxford, she returned to her law studies at the University of Alabama. At the end of her

Sunday, December 15, 2019

Appeal statement Free Essays

I am writing to appeal my academic dismissal from XXXXX State University. I was not surprised, but very upset to receive a letter earlier this week informing me of my dismissal. I would like to urge you to accept my appeal to Reversal for Dismissal Action. We will write a custom essay sample on Appeal statement or any similar topic only for you Order Now I admit, I had a very difficult time past two semesters, and my grades suffered as a result. I don’t mean to make excuses for my poor academic performance, but I would like to explain the circumstances. I knew that registering for 10 credit hours in the spring would require a lot of my effort, but I needed to earn the hours so that I was on track to graduate on time. I thought I could handle the work load, and I still think I could have, except that my family circumstances were ruining and as I was far from home and could not concentrate on my course work. While there was financial problems which were pressurized on me to graduate soon. With all these Problems I was made to do part time in order to meet my expenses and fell ill frequently which lead to irregularity of attending classes Needless to say, the hours I used to spent n part time work cut into my study time. Even when I was at school, I was very distracted with the home situation and was unable to focus on my schoolwork. I understand now that I should have communicated with my professors (instead of avoiding them), or even taken a leave of absence. I thought I could handle all of these burdens, and I tried my best, but I was wrong. I love XXXXX State University, and it would mean so much to me to graduate with a degree from this school, which would make me the first person in my family to complete a college degree. If I am reversed for Dismissal Action, I will focus much better on my schoolwork, take few credit hours, As financially things are getting better at my home I need not do any part time and manage my time more wisely by concentrating only on course work, plan a schedule of meeting my advisor and professors frequently, will retake the courses in which I scored low grades again, and get better grades. Fortunately, I came for a visit to my home town and I am feeling much better as things are getting better at my home and feeling relieved from my depressions. Also, I will meet my advisor as soon as I reach Kent, and I will follow her advice and will communicate better with my professors from now on. Please understand that my low GPA that led to my dismissal does not indicate that I am a bad student. Really, I’m a good student who had one very, very bad year. I hope you will give me a second chance. Thank you for considering this appeal. Sincerely, How to cite Appeal statement, Papers

Saturday, December 7, 2019

Marketing and Communication Plan Toyota Petite

Question: Discuss about the Marketing and Communication Plan for Toyota Petite. Answer: Introduction: The report is a business proposition for the idea of channel communication for the newest product of Toyota, Toyota Petite, which is all set to hit the market in another 10 months from now. The product is for sure innovative and the kind of world that we are living in, where everyone loves to be compact, this product is surely going to be a revolution(Hayes, 2013). This report will capture all the existing channels that we can leverage in order to enhance the know how of the product in front of the target audience and also the impacts that are projected on the identified set of stakeholders and what are the benefits that each of them can gauge through this innovation of Toyota. Target Audience: The compact size car that Toyota is launching now in the form of Toyota Petite is all set to tickle the customers requirement from all the ages and it is basically positioned to be the second preferred car of the people apart from the Luxury car that they may be using. Apart from that it is also positioned as the choice of the first car of the people, when they are buying the car for the first time. The working couples, who are planning to buy a second car, the retired couple, who just need car for regular visits within the city and the young population who are just planning to buy their first budget car are the target audience for whom the car is basically positioned(Kramer, 2010). This is the first of the kind of offering by Toyota as they are known for offering heavy cars to the customers. Product Introduction: Toyota Petite is a small 1000 cc car what is going to be launched in mostly developing countries in another 10 months time. This is the premiere innovation offered by the company in the segment of budget cars, which is the kind of choice people are making in the developing nation due to increasing issues of traffic and also due to the fact that people are not willing to invest a lot on the car needs. The target audience is already defined in the previous section. This is going to be car in the range of 4500 to 6000 USD and will be coming with the features of a premiere segment car like Toyota Etios. With these innovative offering and the defined market segment it is all set to become the peoples choice car and it has the potential of achieving that fate. Toyotas Management: The management of Toyota is the main stakeholder here since it is the first time that they are coming up with a car that is not heavy and is not in the luxury segment at all. This is a big step and is absolutely against the philosophy of Toyota till now. The major benefit that they can get is that they are all set to redefine the proposition and offering of Toyota and in case they are able to make it a big hit, then there will be an all new market that is open for Toyota which they are unable to tap till now(Humphrey, 2012). The management has a huge stake in order to make this car more successful and it is going to decide their stint success in the company. Shareholders: The shareholders of the company are the one who will get impacted on the largest scale, the people and the market always expects that Toyota will be launching a car in the luxury and heavy segment. The biggest expectation from the market is that Toyota will be launching something in the SUV segment post the innovation they have brought in Toyota Etios Hatchback. But when the compact car concept from Toyota is going to hit the market then it surely going to make a huge impact in the market and the sentiments are surely going to go up. However it depends on the performance of the car that if the sentiments will remain the way they are. Customer Base: The customer base here is the prospective customer base that Toyota is targeting through this new innovation. Toyota is a leader when it comes to power and performance and all their car is a huge hit. Now the new target audience will get the flavor of that performance in the form of Toyota Petite and that is going to be a huge success in the market Current Customer Base: The current customer base are an important and sadly the ignored lot of stakeholders who do not get the due worth that they deserve. There has to be some offers that needs to be floated in the market like buyback options and free test drive or even door step test drive. These things will earn Toyota the loyalty and people might consider buying the new offering(Jamieson, 2014). The overall things still remains the same that target audience is still what was defined earlier, however, the company must ensure that any leads or sales generated in a benefit for the taking and that is where the difference in the channel marketing comes in, the difference in tapping strategy of the company is something that will elevate the thought process of the customers. Production and manufacturing Manpower: There needs to be a change in mind set of the production and manufacturing manpower, as till now they are used to bringing up heavy and bulky car models in the market but now the strategy is flipped and the offering is a new one. In the same way there is a need to change the setup of the factory and the working style and dealing with compact cars is a different deal. Like the maintenance of jig need not to be very rigorous but the spare management has to be more rigorous and that is where the change in the mindset and working style will help the company a lot. This is a thorough case of change management and that can be achieved by properly devising the training and plan in case of this new concept to be inculcated in the culture. Communication Channel: Existing Communication Channel: There is a great communication channel that is already in place for Toyota, the loyal media partners and the distribution and retailer set up that is maintained thoroughly by them is all there to ensure that the right communication reaches the right set of people. However, the effectiveness of the classic style of communication is an objectionable thing as that will again link Toyota to the preliminary image that it is carrying it in the form of the legacy (The Chartered Institute of Marketing, 2016). The existing channel will be able to position the product on the first go itself in the eye catching manner and thus will be able to make an impact in the mind of the prospective customers as well(Risnen, 2011). The platform can be used as a Launchpad and not as the full-fledged solution to the communication process. Advertisement: The advertisements that Toyota has been following till date has been focused on product more and less on the customers and this is the first innovation that they are bringing up that is more focused towards the customers (Fill, 2011). There is a specific set of customers that they are targeting and hence the advertisements will be a huge scope of market penetration and this way it will have a higher impact in the mind of the customer(Egan, 2007). Through advertisements that idea is to ensure that the psychology of the people change and they start to treat Toyota as a peoples choice brand, they shall project and see the offering made in Toyota Petite and that is positioned to be as the peoples car. Advertisement hence has to be more customer focus and less of product focus. Automobile Magazines and Journals: This is where the real target audience will actually grab the eyeballs. The youth basically tend to make an informed choice and so does the working couples and for the retired couples the choices are made by children only. This induces the fact that in case there is a strong presence that is maintained in the journals and magazines then it is going to boost the communication by a large manner and hence it is going to be a huge positive for the company. The magazines will be able to cover the competitive focus and the esthetics of the car and the journals and articles will be able to cover the technical aspects of the car (Owen). Both these sources are thoroughly followed by the target audience making it to be the most appropriate manner of conventional communication system. These are however only focused towards the reading and the educated class that anyhow captures a huge level of customer base but still not all (Saeed, 2013). There are however other proposed modes of communication s discussed later that can be more appropriate for the customer base Toyota is trying to ideate. Positives and Negatives of the Existing Modes of Communications: Positives: The major positive aspect of the existing communication set up is that they are operationally stable and have been there for a long time. Toyota is maintaining a cordial link with these setups and hence they will be able to show instant fruits and results for them(Glasner, 2014). The contacts with the media houses and the journals will be able to get the traction in the desired customer base and that is very easy to achieve with these mediums. For the other readers and audience the advertisements will be able to make a huge impact. These are set traditional and conventional setups and will be there for the taking always. The people associated with Toyota knows the procedures and tastes very well and hence will be very impactful. Negatives: The negative aspects of these channels is that since they are set channels it is difficult to mold them in the desired manner now. The idea is shared in the previous section that the communication has to be more towards the customers and less towards the product. This is exactly opposite to how the Toyota communication channel has been running these while (Varey). There is a need to revamp the thinking of the channels in a way that they are able to understand the current psychology of the new desired set of customers and that is going to be very painstaking. The need to develop the new set is difficult and these efforts may also completely go in vain for them. Hence that is the reason the new channels are to be conceptualized and developed. Innovative Marketing Channel: Targeting the existing Customer base: This can be a breakthrough mode of customer development and equally innovative mode of creating the leads for the sales. The referral sales has an history of developing 34% more effective sales proposition and this it is in the case of core sales, where the pitch is directly made to the customers. The existing customer base are mostly the loyal customers of Toyota and there can be a chance that they might be looking for a second car option as well and that is where the enhanced services of Toyota towards their customers comes into picture. It is 56% more effective to actually grab the existing customer rather than developing a new one and this mode of communication is exactly the same. It is also in line with the business proposition as Petite is also positioned to be a second car for the family who already have a luxury car with them. The customers of Toyota are mainly luxury car owners and hence the pitch for a second car is always going to be handy and effective for the sales peop le(Sebastian, 2012). The people trust the quality and brand of Toyota and when it serving their core need then it is without a doubt a good offer(Kotler, 2010). Buyback of Old Toyota Cars: The buyback option is also a very handy option the restriction is not made only for Toyota cars, but also for the other brand cars. It is a heavily assumed hypothesis that many of the customers who visits to buy a Toyota car do not end up buying this car as they are expensive and hence they buy another car in the same league. There is no denial to the fact that the quality and services are heavily acknowledged. In the same pretext it is considered that if the option of buying a new Toyota Petite is given to the people they will be happy to exchange it with their existing car and that is further a very unique proposition for the company that no company has ever done in this league(Baines, 2008). Computing the effectiveness of the Communication Plan: Investment Expected: This is the setup expected to be implemented in two countries and will capture the three channel mode of communication and these are the estimated costs link to it: S.No. Channel Communication Subhead Cost ($s) 1 Advertisements Contracting 10000 Designing 5000 Testing 2000 Go Live (2 mins per day for 5 channels) 3000 2 Reconnect with existing customers Customer Connect 5000 Implementation Strategy 10000 3 Buyback system Strategy Designing 5000 Handling the old cars 5000 Total 50000 Impact: The following money is recoverable in a brief period of 11 months (assumption), since the car launch is in 10 months and by that time these communication channel can strategize the changes appropriately and hence can come up with a suitable business proposition good for the overall company. Conclusion: In the end it is concluded that the communication set up must be towards the customers and for the customers and not for the products and also the proposition must be towards the existing customer and not towards the acquisition of new customer base. The channel that is most suitable for the communication of Petite is the journals and magazines and the new channels that are to be developed must be around the leveraging the existing customer base by utilizing their leads and buying expectations. In this way the overall need of the sales and market penetration will be utilized and also the much needed marketing communication will also be set in place by the company. This is an important activity that needs immediate attention of the company and this is the most potent way of elaborating the customer base and ensuring that the sales are high and flying. There must not be any compromise around the services and offerings made in the market by Toyota. References Baines, P. F. (2008). Marketing: Case insight. London: Oxford. Egan, J. (2007). Marketing Communication. Fill, C. (2011). Marketing Communication. Retrieved from https://www.ebsglobal.net/EBS/media/EBS/PDFs/Marketing-Communications-Course-Taster.pdf Glasner, M. (2014). Multichannel marketing: the way of the future. New Delhi: Experian Publications. Hayes, M. (2013). Communication Channels. London: Online Tutorials Publciations. Humphrey, R. O. (2012). The structure of online marketing communication channels . Beijing: Journal of Management and Marketing Research . Jamieson, B. (2014). marketing Communications. Edinburgh: Edinburgh Business School Publications. Kotler, P. . (2010). Marketing, an introduction. London: Pearson Publication. Kramer, C. (2010). Communication. New York: NIOC Publications. Owen, R. (n.d.). The structure of online marketing communication channels . Risnen, M. . (2011). Marketing communication channels and their use in student recruitment at Laurea University of Applied Sciences. Cape Town: Thesus Publications. Saeed, R. (2013). Integrated Marketing Communication: A Review Paper. Sebastian, T. (2012). Communication and Marketing Strategy . Berlin: City of Darwin Publications. The Chartered Institute of Marketing. (2016, sept 9). How to plan marketing communication. Retrieved from https://www.cim.co.uk/: https://www.cim.co.uk/files/marcomms.pdf Varey, R. (n.d.). Marketing Communication: Principles and Practices.

Friday, November 29, 2019

Louis Vuitton Essay Example

Louis Vuitton Essay Louis Vuitton (LV) is the world’s leading luxury brand. It is ranked number 1. It is also regarded as the leading brand of the LVMH group and the 1st world group of luxurious goods which were produced and distributed. This brand was created in 1987. LVMH earned worldwide sales of â‚ ¬16. 5 billion in 2007 (+7. 7%). This achievement has ensured and conquered competition with its revenues being three times greater than its follower Richemont Group. The group has been split into five core activities with a rich portfolio of over 60 brands. Fashion and leather goods constitute â‚ ¬5. billion sales which accounts for nearly 34 % of the group’s turnover. It is also this sector that stimulates the group’s growth engine. LV dominates the luxury segment by reaching a target of â‚ ¬1. 659 billion turnover in 2006 (which is nearly 2 times its two main followers PPR and Valentino),. Further, LV owns 405 stores (+15 net openings in 2008). Its mission focuses on aimin g at being the ’ambassador of the occidental art of life’, to be the symbol of elegance and creativity by realising its selling dreams crossing tradition and modernity. Hence, it frames its core values with concepts such as creativity and innovation, state-of-the art product quality, and an invaluable brand trademark appeal. The high dynamism of the global group is driven by the exceptional appeal of the LV branding, its efficiency in strategic development, and a long standing presence worldwide. Credit goes to factors such as the strong organic growth, innovative and creative product development, the influential and impact driven communication means and messages on luxury voyage and thematic ideas, the French prestigious lifestyles, the authentic know how and the well managed distribution network. All these factors have fuelled LV’s dynamism. The current strategy has been developed on three main axes1: Strengthening of its position in the emerging market segment: As growth relays when mature markets slowdown (E. U. U. S. ) or declines (as in the case of Japan), with a retail network extension, there is a high growth potential of new customers with increasing purchasing power and eagerness to adopt the foreign luxury goods (e. g. China, Russia, and India). We will write a custom essay sample on Louis Vuitton specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Louis Vuitton specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Louis Vuitton specifically for you FOR ONLY $16.38 $13.9/page Hire Writer A ’premium† positioning’: By adopting a differentiation strategy, selling high quality innovative products at a higher price, and then staying above the emerging competition of the middle markets, rivals trade up in such a manner that they begin comforting its profitability. Therefore, they simultaneously engage a production cost cutting policy, while steadily investing in marketing, promotion and communication strategies which is essential to enhance the brand image. This serves as the main factor of the purchasing decision of such luxury goods. Innovation and communication: Innovation and communication is essential to support the premium strategy and to increase the customer panel by taking advantage of globalisation and the democratisation of the luxury market. Resource-based analysis Resources Main Characteristics Tangible Financial High sales revenue worldwide and a well-balanced and a developed situation versus emerging markets. (â‚ ¬ 5. 6 billions) High growth rates (+7. 7%) Financial resources and the capacity to support growth and investments (â‚ ¬ 246 millions in 2007). Physical 405 owned boutiques worldwide, and the increasing presence in the emerging markets (China: +9 openings in 2007, and 3 planned). Progressive and discrete relocation of production sites to low labour cost locations (such as Portugal and India) Intangible Technological High artisanal skills and the technically savvy know how Numerous trademarks and models being patented Efficient use of IT in retail and marketing sectors, and for worldwide strategic management Reputation Ranked as number one in the luxury market and has acquired the 17th position in Global brand market2 Emulates as image of luxury occidental and French lifestyles Voyage, elegance, excellence, style and quality Suitable for all occasions as its trends are in-between tradition and modernity Human Resources Designers, skilled workforce, sales force, and marketing internationally well-known brand icons From a Porter’s value chain concept (1990), the internal resources of LV are well allocated and linked . This has enabled the company’s capabilities to create a sustainable competitive advantage on a differentiation strategy by translating the brand communication, distribution, product innovation, and pricing policy. This translation has occurred while the production is gradually and confidentially being relocated to low labour cost countries in order to improve margins. The marketing strategy is of highest importance for the LV luxury strategy to feel the market trends, and to translate its value of excellence and prestige in a message which is perfectly perceived by the customers. External Environment: (Louis Vuitton in China) Macro Environment: PESTEL analysis3 The luxury market has challenged its growth by increasing its growth rate over the last decade (except 2001). This strategy was especially supported by the emerging markets of China, India, and Russia†¦ as growth relayed in the mature and almost saturated historical area (E. U. , U. S, and Japan). The increasing trends of international tourism, ’new rich people‘ and the favourable world economic growth, enabled the support of the luxury industry and the emergence of new customers and the subsequent trading areas. However, the financial crisis in 2007 and its economic aftermaths damaged the world economic growth. This in turn resulted in a slowdown in the areas of international trade and tourism. Further, there was a shocking decline in the stock markets, the savings, and the depreciating currencies fluctuations. China is a very dynamic country. It is a dynamic and versatile country in terms of being open to integrated and international trade. The buoyant economic growth begins with benefitting population, with the subsequent high potential middle to upscale consumer market which is emerging and looking for luxury and foreign accessories. However, the cultural matters and political lack of transparency has raised some informal barriers (i. e. it has been ranked as the 83rd country in which macro environment facilitates the theory of ’doing business’). Political factors: Gradual transition from a centrally, planned and closed environment to a social market China is a communist state government having a track record of being highly involved in business matters. Some of its examples have been cited as under: Incrementally FDI oriented, since 1979: This has resulted in price liberalisation, fiscal decentralisation, diversified banking system and stock market development†¦ 2007: It saw the evolvement of the unified corporate income tax (end of domestic fiscal protection). WTO member since 2001, meant obligations to implement international regulations It has still been regarded as a non-tariff trade barrier (existence of licensing, norms, quotas and cultural barriers). Additionally, costly and time-consuming red tape obstacles have to be overcome. Implementation of the ’One child’ policy over three decades. Continental China’s retention with Hong Kong and Taiwan in terms of specific statues and relationships. Issues: Being sensitive to diplomatic relationships in countries such as Tibet, Manchuria and Japan. Also, being aware of the human rights and fundamental freedoms internally. Economical: The impact of the ’economic miracle’ : In spite of a double digit GDP growth over the last decades (11. 9% in 2007), the same was eroded by the financial crisis and a subsequent economic slowdown was anticipated (7-8% expected by 2008) 2007 was earmarked: China achieved the 4th position from a worldwide point of view in terms of GDP growth. his was $3. 251 trillion. It also achieved the 2nd position in PPP ($7. 099 trillion). Despite these achievements, it continued to remain in the lower-middle income per capita ($ 1740, in 2005) group. China’s international and integrated/dependency: From obtaining a GDP of 10%, international trade in 1978 rising to 60% in 2006 versus a decreasing portion of national consumption which was below 40% in 2005. Inflation rate: China’s inflation rate was 4. 8% in 2007 Exchange rate: As per reports in 2008, the exchange rate (i. e. the US $ / RMB) was 7. 8. Real estate and land price reached a bubbling effect A system of fiscal incentive for FDI in specific coastal areas was introduced Huge workforces and low wages in comparison to low productivity and business management skills was effective and rampant Social: A buoyant emerging consumer market China’s population : A country constituting 1. 3 billion inhabitants (1/5 world population) and a population growth rate of 0. 629% (2008) Ageing population Education: As per surveys and reports in 1999, the country’s GDP was 1. 9% wherein a literacy rate of 90. % was achieved in 2006 Rural exodus : Conversion of rural areas in urban localities is only a new principle in China. Past data reveals that nearly 44% of area constituted to rural areas and there were 25 cities over 2millions inhabitants in 2006. The coastal development (i. e. ’ the two China’ and its downstream economic inequalities) was prevalent. Income Capacity: An additional 24% of urban households have reached an earning capacity of over $5000/yr annually. This increase has been observed over a terms of 10 years. It has also been predicted and forecasted that a population of nearly 5. million would have already started following the ’Western’ levels of disposable income (i. e. gt;=$10,000/yr). Asian savings concept : As all Asians have a traditional trait of saving, the theory holds good even for the Chinese who have high saving rates (25%) versus the low but increasing credit access and dependency Consumption: The consumption formula for the Chinese is deduced as under : Consumption = 1st economic driver (which is over taken by the FDI) Western impact on the society and its lifestyles: In China, the social values and lifestyles are changing i. . westernisation is at its peak. Habits and attitudes such as foreign attributes and brand awareness, fashion trends and social purchases (vs. utile), mass consumption , materialism, individualism (vs. collectivism), independence (vs. loyalty) are vibrant in the country. Technological factors: Technological advancement in China reveals that the country has left no stone unturned to ensure growth and sophistication. The initial heavy investment n infrastructure from the coastal development to the present inward mainland expansion is a critical example of technical advancement. To quote other examples, the increasing usage of internet. The only constraint being in the access to controlled information. Environmental factors: Huge costs to be borne for environmental damages The concept of ’Energivor’ for economic development and a national reserve for a limited capacity Legal factors: some progressions and transparencies which still remain undone Property rights and intellectual property matters: The issuance of patents, copy rights, and counterfeits’ (legal ownership property and the legal concept which was introduced in 2007) Non conformity to ILO legislation and the international quality controls and standards Guanxi versus contractual obligation and corruption (3. 3 score, the transparency international index in 2006) ’Constitution being ambiguous on judicial review of legislation, has not accepted compulsory ICJ jurisdiction’ (cia. gov). This has resulted in low independency from the government. Micro Environnent: competition’s structure and analysis LV is far ahead of the competition in the luxury segment for fashion and leather goods and accessories across the world. Further, China has been considered as one of the first-movers since 1992. However, LV has to be mindful of the high levels of the competitive structure, which is currently striving. However, the striving competitive structure has not been effectively established in emerging markets. The current trends shaking or stalling the competition are: The diversification of luxury brands: By this we mean, the degree or the extent to which rivalry is increasing in every luxury segment especially in accessories and fashion goods era. The democratisation trend of the luxury industry: This has resulted in a subsequent erosion of the entry barriers. Indeed, upscale and mass consumption brands are ’trading up’ their products (‘masstige’, i. e. mass production + prestigious marketing strategy). However, it might be an opportunity to enlarge the customer base by increasing sales and by trading down. The after effects could be that the LV brand image might deteriorate.

Monday, November 25, 2019

16 Essays - Americas, Christopher Columbus

Myisha Hassan 10/31/16 Essays - Americas, Christopher Columbus Myisha Hassan 10/31/16 725 Social Studies Why we should not celebrate Christopher Columbus day Christopher Columbus was born in Italy, 1451 and was an explorer. In 1492, he sailed from Europe to America thinking that he had arrived in Asia. So every year, on the second Monday in October, the people in the United States celebrate a national holiday in memory of Christopher Columbus, the one who discovered the new continent. But Columbus did not 'discover' America. There were many people already living there. Vikings from Europe had landed in America 500 years before and Native Americans were living there too. So we are celebrating a holiday when Columbus claimed the land of others, helped bring diseases over, made the natives into slaves, and killed many innocent lives. Because Columbus brought disasters to the Native Americans, many people opposed the Columbus celebrations. They began to think whether Columbus Day should be considered as a national holiday in the United States. Clearly, Christopher Columbus is not a hero, but a mass murderer and should not have hi s own federal holiday. Many people who are not informed of what Columbus did, celebrate what they think he did. They think he discovered the Americas and made the world as it is today. That is not completely true. He came to the Americas and completely took over. He cut off people's hands and let them bleed to death. He also killed anyone in his way of getting gold, land, resources, and other materials that Europe needed. The main reason Columbus Day draws attention and debate is because of how the explorer's arrival to the New World affected indigenous people. European settlers not only introduced new diseases to the Americas that wiped out thousands of Native people, but also war, colonization, slavery, and torture. He was a greedy person who didn't treat the Native people as humans and converted them to Catholicism against their will. This is why October twelfth should be a day of sorrow and not be celebrated with parades and parties. However, there are many others that believe Columbus is a hero. "Many may argue that Columbus doesn't deserve to be celebrated and that he is a killer and rapist but what you call home today is because of Columbus." This can be true, but another European discovered the Americas 500 years prior, so someone other than Christopher Columbus knew there was more than just one land out there. Columbus and his gang did bring the Americas livestock and varieties of vegetables and fruit, but he also brought disease and treated the people wrong. Many others may also say that he did not start slavery because it dated back to Ancient Egypt. This is true but he had started slavery before and after his journey to the New World. He had sold Native Americans and Africans and nearly half of the slaves died during the journey to the Americas or Europe. He did not have to make these innocent people into slaves. He could have been friendly and created allies with the Natives. So, in other word s, Columbus chose the act of evil and enslavement of the kind Natives. He probably even created a bigger amount of slavery than Ancient Egypt. After all, no one celebrates Adolph Hitler Day in Germany using the argument that because he rescued the German economy, there should be a national h oliday in his name. The overall point trying to be made here is that Cristopher Columbus discovered the New World much like a meteorite discovered the dinosaurs. And good old Columbus, mass murderer, and slave master gets his own federal holiday. This is an honor shared by Abraham Lincoln and Martin Luther King Jr. and the father of transatlantic slave trade is honored on the same level as them. Christopher Columbus, as it turned out, was responsible for widespread genocide; he allowed his men to murder, hurt and enslave indigenous people. The evil actions of Columbus far outweigh the few accomplishments he achieved. Considering all of this, Columbus Day clearly shouldn't be a thing, and it's time to change it. So this day will never be an American tradition, it will always be a recent mistake. Original

Friday, November 22, 2019

A Report On The Maybank ATM Machines Information Technology Essay

A Report On The Maybank ATM Machines Information Technology Essay Today, it is the largest financial services group in Malaysia. Its extensive products and services include commercial banking, investment banking, Islamic banking, offshore banking, leasing and hire purchase, insurance, factoring, trustee services, asset management, stock broking, nominee services, venture capital and Internet banking. (http://www.maybank2u.com.my/) Maybank currently ranks among the top five banks in ASEAN, and is a Qualifying Full Bank (QFB) in Malaysia. For the convenience of Maybank customers, all Maybank’s 374 branch offices and more than 2,800 ATM machines are strategically located in both the business districts and suburban estates.( http://www.maybank2u.com.my/) Today, Maybank proudly stands above its peers as Malaysia’s flagship financial services group in a vibrant, strong and highly competitive banking and financial services landscape. Total assets of the Group stand at RM310.7 billion.( http://www.maybank2u.com.my/) 2.0 Internal Chiefly, the environmental factors are categorized into two different groups, they are internal and external. Internal factors are taken place within the boundaries of organisation. Specifically to the case of Maybank, there are few significant internal factors that they are subject to will be examined such as products and services, vision and mission, SWOT analysis, and Leadership. 2.1 SWOT analysis Strength – well known bank 374 branch offices in Malaysia. – more than 2,800 ATM machines – Correspondent banking relationship with 700 foreign banks throughout the world. – Strong performance where it was listed second largest in Malaysia Stock Exchange and Bursa Malaysia Weaknesses -Inefficient Service and poor customer Service. – Have to pay huge amount of money to stakeholder Opportunities -experts in the industry and shares their experience with the employee – Maybank have many other investments from other companies Threat – Economic slowdown li ke right now where stalling economies are bad for the banking sector Table 1.0 SWOT analysis 2.1.1STRENGTHS It is a well known bank where it have over 374 branch office and more than 2,800 ATM machines. Correspondent banking relationship with 700 foreign banks throughout the world. It also have diversity in product where they provide opening account, giving loan, credit cards, investment & insurance, and Islamic banking.(http://www.maybank2u.com.my/) Strong performance where it was listed second largest in Malaysia Stock Exchange and Bursa Malaysia and Maybank workforce come from a multifaceted background of skills, disciplines, experience and industry knowledge to create talented teams of idea generators. 2.1.2WEAKNESSES Inefficient Service and poor customer service, for example Maybank does not have bank systems be automated with built-in security features to verify their customer’s accounts and details without having to rely on a piece of physical paper with a signature. T his would make customer harder to replace card or change account if go to different branch. This kind of service is totally unacceptable in today’s competitive world where time equals money. Have to pay huge amount of money to stake where dividend payout ratio (of 60%) to the stakeholders. They set policy to pay dividend of 60% percent of their profit as the long term policy. (http://www.maybank2u.com.my/) 2.1.3OPPORTUNITIE Growth of existing market where Maybank is experts in the industry and shares their experience with the employee so by then they can expand further in the industry.

Wednesday, November 20, 2019

Journal entry 11, 12 Coursework Example | Topics and Well Written Essays - 500 words

Journal entry 11, 12 - Coursework Example Students have a better understanding of texts if they understand the meaning of the words they read. Reference aids and dictionaries help student expand and intensify their knowledge of words (Armbruster, Lehr, and Osborn, 2006). The process of improving vocabulary is a simple, but at times complex process that requires repeated exposure to words. Evidently, small-group instruction is more beneficial than whole-group instruction for improving vocabulary. Phonemic awareness is essential for educators, as one has to hear, recognize, and manipulate individual sound (Armbruster, Lehr, and Osborn, 2006). In summary, an instructor should focus on specific needs of each student. It makes it easy for instructors to focus on the specific challenges in vocabulary that a child faces. Flexibility in application of EBPs is both useful and detrimental depending on the level of awareness of a student. At times, the ability to apply a strategy that relates specifically to improving vocabulary is effective, rather than concentration on disorders as a whole. Word reading ability and comprehension are two different challenges that students face, and it is essential that educators see them as separate entities (Cook and Cook, 2011). After tackling the issues separately, instructors and educators can implement the collaborative strategy (Boardman, Klinger, Boele, and Swanson, 2012), which involves summarizing information and peer discussion, to improve comprehension for students with learning disabilities. Fluency instruction is also useful for word recognition and comprehension (Armbruster, Lehr, and Osborn, 2006). The ability to recognize words means that one can concentrate in text comprehension and connect ideas in the text. Oral reading helps improve fluency, which translates to better understanding of text. Difficulties in basic reading skills often affect comprehension of expository text. Instructors should provide students with reading approaches that support active

Monday, November 18, 2019

Scenario Analysis Develop a training or college course Essay

Scenario Analysis Develop a training or college course - Essay Example In our discussion, we will critically analyze and present the efficient method that can be used to train a staff of a given business organization. Trainers should always work towards success and as argued by scholars, success of a teacher is attained through good performance and excellence of the students. Therefore, to achieve your goal, always ensure you reach the all class meeting the students’ expectations. Observation has been made that a good teacher is the one who understands their students hence coming up with conducive and convenient teaching program without ignoring any gender, age and class. The teacher should satisfy the whole class so as to ensure excellent results. Basing our argument on the case of the group of trainees given in this paper, it is right to understand the theories concerning with adult studies so as to make effective decision on how to tackle the varying group for good understanding. Age theory explains the fact that, individuals at different age are faced with different problems. They are exposed to various individual issues depending on the period of life at hand. People at the adult period of life are observed to be more concerned with their achievements in life and value of their culture. They appear to be more resistant to change and always fighting towards protection of their good values. Adult group according to age theory is observed to have great feeling of membership to their community (International Conference on Green Communications and Networks, Yang & Ma, 2013). This makes them more resistant to any idea that seems to violate and depleted their traditional practices. On the other hand, stage theory brings out the different stages that are undergone by an individual as they grow up. These theorists argued that, knowledge is never stagnant it is always in progress. They asserted that as individuals move from one level of life to another their knowledge becomes more and more. Therefore, adults will always want to

Saturday, November 16, 2019

Parenting styles Essay Example for Free

Parenting styles Essay 1.What are the different parenting styles used by families? Which do you think is better? Why? The three different parenting styles used by familes are authoritarian style, permissive style and democratic style. In my opinion, the better style of the three is the democratic style. Reason being, I believe kids should be disciplined and learn how to behave in a controlled environment for the future, but I also believe children should have their voices heard. I also believe that kids should make their own decisions in life because they wont have their parents their whole lives and need to learn how to live and make decisions on their own. The democratic style of parenting allows this to come into play. It is stern with the rules, but allows freedom for the children to make their own life choices, within reason. 2.What makes a person ready for parenthood? When should an individual consider entering parenthood? Who should postpone parenthood? Should everyone become a parent eventually? Do you think some people should not become parents altogether. A person whos ready for parenthood is one who has a stable job and income. One who can support the financial and emotional needs of a child and one who is ready to take on the responsibility of a life. An individual should consider taking on the task once they have a stable income, job and can provide for the child. One should also consider becoming a parent when he/she feels it is the correct time to do so. One should postpone parenthood if they feel as if they cannot be there 100% for their child. If they cannot financially support themselves, then they should not take on the responsibilities of caring for another life, especially one who cannot care for themselves. I don’t believe everyone should become a parent eventually. If you are not the caring and nurturing type of person and would not be  content with caring for another life, I do no think it would be a good idea to have a child. Some people are just not cut out for parenthood. Becoming a parent takes a lot of sacrifice. Whether it may be holding off on climbing the ladder of success or taking personal time away, parents are always sacrificing themselves for their children. If one is not ready for that type of commitment, then they should not enter the world of parenthood.

Thursday, November 14, 2019

The Human Genome Project (HGP) Essay -- sustainability of the human po

Has the Human Genome Project created viable mechanisms that enable or disable the sustainability of the human population? The definition of sustainability is â€Å"the ability to be upheld or defended† (Oxford South African Pocket Dictionary, 2006, p912.). The sustainability of the human population has been one of the most imperial factors in terms of our existence. From every realm of profession, thinkers all over the world have been looking for ideas that would give us a secure way to definitely increase our longevity. This is why I believe the discovery of the human genome has opened many windows of opportunities that securely sustain our existence due to providing information about terminal diseases. The discovery of the human genome has led to innovative methods that have provided the purest understanding of the human anatomy. In conjunction, the mapping of the human genome has created mechanisms that allow the human population to be less susceptible to diseases. The Human Genome Project (HGP) was as international biological research that was co-ordinated by the National Institute of Health and the U.S. Department of Energy in the year of 1990. The HGP had a primary goal of mapping out and sequencing the nucleotides that are present in the fundamental structure DNA, identify all the genes and develop faster methods of mapping out DNA. Deoxyribonucleic Acid (DNA) Deoxyribonucleic acid is â€Å"a self-replicating material which is present in all living organisms as the main constituent of chromosomes; it is also the carrier of genetic information† (Oxford Dictionary online, no date). This structure is located in the nucleus and is made up of a sugar molecule (deoxyribose), a Phosphate molecule (P) and four nitrogenous bases: ad... ...ine] retrieved from: http://www.animalgenome.org/edu/doe/prim2.html [2014/05/07]. Time:01:08AM The Oxford South African Pocket Dictionary (2006). 3rd Edition. Oxford University Press. The American Heritage Dictionary (2013). 5th Edition. Houghton Mifflin Harcourt [online]. Retrieved from: http://www.yourdictionary.com/blastomere (2014/03/17) The Oxford English Dictionary [online]. Oxford University Press. Available from: http://www.oxford.co.uk The structure of DNA [illustration] http://images.flatworldknowledge.com/ballgob/ballgob-fig19_006.jpg Assessed: UCSC (2003) What is the human genome [online] Available: https://cbse.soe.ucsc.edu/research/human_genome Assessed (2014/03/15) Time: 10:00AM W. Gregory F., Alan E. G., Francis S. C. (2010). Genomic Medicine — An Updated Primer. The Journal of the American Medical Association. Volume 362. Pp. 2001-2011

Monday, November 11, 2019

Capitalism and United States Essay

There are many aspects of FDR’s New Deal that must be analyzed in order to determine if this collection of economic programs helped or hurt America’s effort in ending the Great Depression. The Great Depression caused both a decline in national moral and economic productivity unprecedented in United States history. The previously prestigious capitalistic economy was brought to its knees on Black Thursday in October of 1929. Roosevelt had taken office with the intent to quickly relieve a nation from Hoover’s â€Å"do-nothing approach† within his first 100 days as president. He knew he had to act fast in order to fulfill the demands of the people that could be, in part, credited because of their investments in the stock market with unstable funds. There was a rebellion in full swing. As recorded in A People’s History of the United States, â€Å"Desperate people were not waiting for the government to help them; they were helping themselves.†After the stock market crashed, the flaws in the capitalist system were more predominantly brought to surface. The system had been given a bad name among a growing socialist nation in times of desperation. To a socialist critic, the system could be depicted as unsound by nature; neglecting human needs in the pursuit of large corporate benefits. The New Deal was set in place to save capitalism from itself. In order to do this Roosevelt felt that passing a number of social programs would keep the market economy from, once again, self destructing. Through his efforts, Roosevelt had consequently formed class warfare. The faces of business leaders had become the faces of bloodthirsty, evil men which appealed largely to an American public looking for someone, something, or anything to blame for the pain they were going through. Finding that happy-medium between relieving the economic crisis of the American people and not giving the public something they could view as a government fall-back was something that the country had never had to deal with before on this large of a scale. Throughout Roosevelt’s implementation of his social programs concerns surfaced from conservative Americans. Roosevelt did not want welfare to be seen as â€Å"a narcotic, a subtle destroyer of the human spirit.† FDR’s New Deal, under a growingly socialist system, in ways got the country back on its feet and may have been the fix that America was looking for at the time. At the same time; however, it could have been the spark to the gradual lazy, entitled attitude that we experience today in the United States.

Saturday, November 9, 2019

Introduction to working with children Essay

There are three different provisions that provide care and education to children. Upton Infant School is a statutory provision; they are funded by the government. Upton Infant School educates and cares for children from 4 years to 7 years of age. They follow the National Curriculum, and the EYFS. They support and work with the children and family by observing the children, and producing written or verbal feedback to the parents; this can be done by holding parent evenings. They are also supporting the children and parents by having fully trained SEN staff in the setting; so they help the children who require additional support. (Upton Infants’ School, 2012) The DEBRA charity is an organisation which supports and helps to find a cure to heal or help the children and families that are suffering from a generic skin blistering condition. This condition is called Epidermolysis Bullosa (EB). This is a voluntary organisation; this is funded by the public. They support and help children of all ages from birth. They provide emotional and physical support for families coping with EB. (DEBRA, 2008-2012) Private provisions are organisations that make profits from their services. Buckholme Towers in Parkstone; is an independent day school and nursery, which cares for both boys and girls from 3 to 12 years of age. They provide classes for individual learning. The staff quickly gets to know pupils so that their strengths and talents and be enhanced, and their weaknesses are developed upon. They provide a supportive environment this makes the children feel secure and ready for challenges of school life. They support families that have children with; Emotional Needs, ADHD, Dyslexia, Asthma and Serious Allergy’s. (Poole Family Information Service, 2012) There are various legislations in the UK that supports working with children, these are:- Health And Safety At Work Act 1974 Children’s Act 1989 Children’s Act 2004 Children’s Act 2006 Equality Act 2010 United Convention On The Rights Of The Child 1989 Data Protection Act 1998 The Children’s Act 1989 came into force in October 1990. It aims to help children in every situation; at home, at day-care, or in full time care. Some of the principles are that the welfare of the child is paramount and every child has the right to be free from neglect and abuse, every child should be brought up by their parents, if the child is in need, help and guidance should be provided. Both parents and professionals should consult the child when decision making. (Beaver, et al, 2008) Children’s Act 2004 promotes the five outcomes for the Every Child Matters (2003) legislation for every child; this was created because some of the points in 1989 were not being done. These five points are; 1. Be healthy 2. Stay safe 3. Enjoy and achieve 4. Make a positive contribution 5. Achieve economic well-being (Beaver, et al, 2008) The needs of the child and family are central in the Children’s Act 2006. Local authorities must improve the outcomes for children less than 5 years of age. This was created to focus on the children in question and their families. This is where the EYFS came into practice. This was introduced to support the delivery of quality of education and care in the early years. This Act also entitles parents to get the information they need. (Beaver, et al, 2008) The United Convention On the Rights Of The Child came into force in 1989. This Act contains 54 articles. All the articles were put into place to ensure every child enjoys health and education; every child should be within a caring family and have the right of survival. Every child should be protected from exploitation and abuse at all times and should have the freedom to have their voice and opinions taken into account on significant issues. (Beaver, et al, 2008) The Data Protection Act was put into place in 1998, to protect Information of individuals as this is confidential. Other than the care worker, the information can only be shared between the guardian or parent and the child in question. It is very important that you maintain confidentiality when working with children. This is important because it protect the child in question and the family. (Legislation, 2012) Principles and values are very important when working with children. Principles are a professional rule of action of conduct. Values are beliefs and ideas that are shared between groups of people that are from the same culture. This is important because it will give you an understanding of what is good or desirable and what is not. (Tassoni, et al, 2007) Through positive relations the children learn to be strong and to be independent. According in the EYFS (2012) every child is a unique child; they can have a strong character, confident and are self-assured. Enabling environments are essential in helping the children develop and learn. Every child learns and develops in a different way, every child should be treated equally, and their needs to be taken into account. The education and care of all the children in early year’s provision, including children with special educational needs and disabilities, are covered by this framework. Without a unique child, positive relationships and enabling environment’s there would not be any learning and development. The CWDC principles are to reinforce that the welfare of the child and young person is paramount. The safeguarding, learning and development is reflected in practice and service provision. Practitioners work closely with parents as they are very important in their child’s upbringing, recognising they are the children’s most important careers and educators. The values of CWDC are that every child’s individuality is valued and respected and celebrated. Also the children’s personal and physical safety is safeguarded, whilst allowing for risk and challenge as appropriate to the capabilities of the child. Self-esteem is very important to every child’s development. Also confidentiality and agreements about confidential information are respected as appropriate unless a child’s protection and well-being are at stake. Best practice requires a continuous search improvement and self-awareness of how workers are perceived by others. (Children’s Workforce Development Council, 2012). Inclusion and diversity is very important in respecting and valuing each child at a place setting. If this is done correctly it should build the child’s confidence and improve their concentration. This will also remove learning barriers; whether this is emotional or learning where a child may need extra support. (Beaver, et al, 2008) Everyone is different and entitled to their own opinions this means everyone should get treated equally, as they are a unique child, this complies with the EYFS curriculum (Moylett.et al. 2012) According to article.10 UNCRC states that every child has the rights to be able to be heard, valued and listened to. ‘The United Nations Convention On The Rights Of The Child, article 12, says that we must listen to the child’s view and take those views into account in any planning that effects the child’ (Fajerman,2001:12). Both `the children and the staff are benefitting by taking into account the views and the opinions of the child. This builds upon the child’s self-esteem, the children become independent, creative learners, this also makes them aware they have rights and that they do matter. This benefits the staff because they gain an increased awareness of children’s needs, rights and abilities. Also the parents will benefit from this by them feeling involved with their children’s development and their contribution to the setting. (Fajerman, 2001) An example of the place settings giving the children the freedom to express themselves and have their own opinions is at tea time or snack time; this enables them to be able to decide what they want to eat from a plate of food. This way the children will eat what they like and feel valued. According to an early years consultant Margret Collins (2006) children with low self-esteem are timid and are easily bullied. They struggle to take up challenges, and rarely reach their full potential, on some cases people with low self-esteem look at themselves as a failure! On the other hand children with high self-esteem embrace new challenges and see themselves as a success. Children with high self-esteem do usually have an excellent relationship with their teachers as they receive praise. From September 2008, The EYFS emphasis that every person who cares for the children, e.g. child minders and the EYFS practitioners under the age of five have to show the evidence of ‘Look, Listen, and Note’. This shows what development stage the children are at and what the children like doing, also this gives the practitioner a clear understanding of what the child can do or not and if the child needs extra support or not. By doing this you are treating the children like individuals. (Renouf, 2008). People have different opinions this gives them a sense of themselves and others around them. They can also see how individual everyone is. (Graham, 2002). The children will learn that other people have different opinions and feelings; this enables them to be sensitive to others. They will learn that every child believes and their personal views on things can vary, every child has the right to, and need to be treated with respect. Encouraging children to talk about their opinions and their feelings is important because this will build greater relationships with the child and you will be able to understand and help that child more. It is also important for the child to express what they like or dislike doing, and why. (Graham, 2002) There are many professional skills that will support you when working with children. Some of the professional skills are being an effective practitioner: this covers everything from being empathetic and sensitive to having effective communication skills, Being professional: this includes skills such as being reliable and an anti-bias approach, and ensuring you know your roles and responsibility; this involves putting the needs and rights of the child and the family first. (Beaver, et al.2008) Professional standards are essential in working with children; this covers all the professional standards that are needed to be an affective practitioner. Time keeping; is essential because this reflects well on you. Regular attendance is an individual responsibility; you also need to make sure you have everything with you to get the best out of the day. Appropriate dress code; this is important as this will show you have self-respect and that you value the children by not wearing anything inappropriate. It is very important that everyone in each setting understand the different ways of communicating with individual children’s needs. (Beaver, et al, 2008) It is important that everyone smells fresh, and they need to ensure they regularly wash their hands during the course of the day. Smoking is not allowed in public areas, due to a new law that has been recently created. Workers who choose to smoke should do this by going off site, and out of sight of parents and the children. (Beaver, et al, 2008) It is also a good idea to take in hoody or spare clothing so that you do not smell of smoke when you go back. You could also chew on gum, but remember to get rid of it before you go back to the children. All of this is being an effective role model. Study skills are important to being an effective practitioner. Basic needs are the most important one of them all. Without fulfilling your personal needs you will not be able to get the most from your experience and learn properly. Even looking at things like your health and mental health is important, as if you are ill, you are unable to learn to the best of your abilities and get the most from your day. (Northedge, 2005) Motivation is needed in childcare; this is what gets you through the days. Self-motivation comes from deep within, only you can motivate yourself, someone else can only inspire you to do something. By setting yourself little goals, you are able to achieve big goals. (Beaver, et al, 2008) Time management is also important, and this will need to be developed, you need to be able to manage your home life with your college life-try to keep these separate. You need to make sure you are realistic with your time scales to do something, and to be able to do them to your best abilities. (Beaver, et al, 2008) Note taking is important in studying as you will not be able to remember everything that you have learnt over the course of the day. (Beaver, et al, 2008) Planning is essential in childcare, without planning nothing will run smoothly and the days will be hectic. It is also important to plan your assignments this will help you complete it to the deadline. There are many things that learning environments provide to help their students achieve. There things such as learner support, they will help you to improve your work to a higher standard, they provide all sorts of help with your assignments they help you to plan them, they can proof read and check for spellings, and they can help you with referencing. (Beaver, et al, 2008) In childcare it is very important to develop and maintain appropriate relationships with the children, parents and other professionals. A practitioner’s role is to behave in a professional manner. (Tassoni, et al, 2007) Bowlby attachment theory, helps understand relationships, he understands the relationships between; children and carers, and parents and EYP. EYP’s now understand that there will be some children that need a little extra time to feel secure in the setting. This benefits the child because they become more independent and confident. EYP work in partnership with parents, and they should never undermine the relationship between the parent and child. By having a good relationship between the parent and EYP, will benefit the child, this will meet the child’s needs more effectively as the parent has the most knowledge of their child. (Tassoni, et al, 2007) By keeping the family informed about their child performance and any injury or discomfort will build trust. Building and maintaining relationships between colleagues, is essential. This can be done by sharing responsibility and duties equally. (Tassoni, et al, 2007) It is also important to share the information about the child you are about to work with, with the appropriate people. This also needs to be kept updated, by all the members that are working with that child. If there are any frictions between colleagues, the line manager will need to be contacted to help sort out such issues. (Tassoni, et al, 2007) Consistency is the key point in working with children, as you are a role model for children. The information the child receives from adults should be the same, this can have a negative effect on the children, as they pick up things like consistency and tension between parents, EYP, Colleagues and the children. (Tassoni, et al, 2007) Some children may need more than one organisation to help and support them and their families for any additional support. This is called multi-agency team. This consists of various professional that join their skills to help the children to the best of their abilities. It is a practical mechanism to deliver the integrated working required of public services by Every Child Matters, published in 2003, and by The Children Act 2004. (Beaver, et al, 2008) Multi-agency teams benefit the children because they receive tailor-made support for their needs. Some of the benefits of this is easier and quicker access to services and expertise, and reduced needs for specialist services. (Beaver, et al, 2008) Parents are also part of the multi-agency team, and their choices should also be respected and valued. E.g. parents may choose to discuss the situation to other professionals; this is their decision. (Beaver, et al, 2008) It is very unprofessional to discuss another child’s situation with other parents. Some parents find it very daunting for professionals to have contact with them on a daily basis. (Beaver, et al, 2008) Characterises of working with other colleagues and professionals in a multi-agency team are cooperation, this encourages the children to learn to work well with each other. Every team member needs to be consistent this is to ensure that everyone has the same approach of caring for children and working with their family. All members of the team should encourage, praise, stimulate, and support one another. Every member should share their ideas and aims and should feel respected; they should also feel a sense of belong. Every team member needs to be efficient, so all the skills of each individual can be used to the best of their ability. The responsibilities should be shared between every member in the multi-agency team. Workers need to be willing to learn and develop new ways of learning and thinking, and to balance out their weakness and strengths between them. It is also important you remain confidential within a multi-agency team, this shows that you respect your role and the child; you will also be complying with the Data Protection Act. (Beaver, et al, 2008) Common Assessment Framework (CAF) is a process to make sure that children needs are met in the most efficient and pro-active way. This is also a key component in the ‘Every Child Matters-change for children’ program. The CAF aim is to ensure every child receives the universal to which they are entitled and the additional services they need at the earliest opportunity. (Children’s Workforce Development Council 2008) Child-Centred approach is where the children get the freedom to experience, think, question, and research for their own answers. Nursery practitioners get to see how play develops between the children, and not telling them what to do. This enhances the children’s communication skills. This is the complete opposite of Adult-Led; this is where the adult’s initiates play. (Beaver, et al, 2008) The benefits of a Child-Centred approach are that the children get fully involved in activities and are proud of what they can achieve by themselves. They can actively explore the environment and enjoy playing with others. (Beaver, et al, 2008) Although some children find this situation awkward, as they believe the teacher should be in control, whereas others believe they are fully responsible for their play. (Beaver, et al, 2008) There can be issues with the parents too, as they believe children should not learn through playing they prefer their children to learn through literacy and numeracy skills. (Beaver, et al, 2008) Child-Centred approach links to the EYFS because every child is given the opportunity to choose what they want, this encourages every child to be unique. (Beaver, et al, 2008) The practitioners and teachers work in partnership to create a positive relationship and create and enabling environment for the children. The ‘Look, Listen and Note’ observation links to the adult led approach because you can have a better opportunity for observation this way. (Beaver, et al, 2008) The Reggio Emilia approach supports the child-centred approach; an approach based on children’s ideas, thoughts and observations they have gathered through the environment. This was founded by Loris Malaguzzi. (Beaver, et al, 2008) Reggio Emilia believed that the environment, in which the children learn, should be considered as a third teacher. (Wenex Technologies, 2006) Some of the characteristics of the Reggio Emilia approach are that the teachers work in pairs this is called ‘co-teaching’. ‘There is no staff structure, i.e. no head teacher; and staff such as cooks and assistants are regarded as equal with teachers.’ (Beaver, et al, 2008:251) ‘Teachers do plan and make preparations, but there is not a strict curriculum or timetable. Teaching and learning is allowed to evolve and unfold at the pace of the children and follows the interests they develop along the way’ (Beaver, et al, 2008:252) There is four main areas that are Important within your role, limits and boundaries these are; Health and Safety, managing children’s behaviour, child protection and confidentiality. (Tassoni, et al, 2007) It is everyone’s responsibility to ensure the child’s safety. It varies from a basic level by doing little things such as; shutting doors and gates behind you, to a more extreme level; what to do when there is a fire alarm. You also need to consider other aspects of physical safety; this includes things such as one of the children you are with has an accident or the child is unsafe. You will also need to follow policies on personal hygiene this could be simple things such as; wearing a uniform, tying your hair back, and using the supplied resources. (Tassoni, et al, 2007) It is essential to follow the settings policies and procedures, and the policies on hygiene. (Tassoni, et al, 2007) By following the policies and procedures you are reducing the risk of being accused of something such as neglectful behaviour or being in an abusive situation, it also ensures that everyone’s rights and responsibilities are respected, this also shows that the setting is running smoothly and everyone is doing what is expected of them. Having written policies is a requirement of OFSTED. (Tassoni, et al, 2007) It is very important to be aware of how different settings deal with managing children’s behaviour and where it is appropriate to intervene or when not to. (Tassoni, et al, 2007) Also it is important to observe how other professionals deal with the situation. Child protection is very important this will give you the knowledge of how to follow the correct policies to protect children from harm, and abuse. This is to ensure the child id receiving similar messages, so they can feel secure. (Tassoni, et al, 2007) Some children may tell practitioners things that are a cause of concern, this information should be immediately passed onto the appropriate people and no one else. Confidentiality is very important in -settings, as this protects the child and the families. (Tassoni, et al, 2007)

Thursday, November 7, 2019

Factors affecting Osmosis in Potato Tissue Essays

Factors affecting Osmosis in Potato Tissue Essays Factors affecting Osmosis in Potato Tissue Paper Factors affecting Osmosis in Potato Tissue Paper We will connect the calibrated gas syringe to the side armed flask. We will place the strip of magnesium ribbon into the side armed flask at the same time as putting in the bung and starting the stop clock. We will time how long the reaction takes until it is stopped and record the results. The only things we are changing are we are making is to make the magnesium ribbon a zig zag shape because when we had it straight we found that it didnt totally fit in the side armed flask so that it was all covered in hydrochloric acid. This meant that only one half of the magnesium was reacting. We couldnt fold the ribbon in half because then the insides of the magnesium could not react. The other thing we have changed is the length of the magnesium ribbon, so instead of being 4cms, it is 8cms. Fair test: There are several factors that we have to consider to make the experiments a fair test. These are: 1. Concentration of the hydrochloric acid 2. Temperature 3. Volume of the acid 4. Length, width, depth of the magnesium 5. Presence of a catalyst 6. Curled or straight magnesium The things that we must keep the same or change: 1. The concentration of the hydrochloric acid is the only thing that we change. 2. Temperature stays the same. 3. The volume of the acid stays the same. 4. The length and width and depth will all be the same, because we can measure the length and the width and depth will be the same because all our magnesium will be taken from the same roll of magnesium ribbon. 5. There will be no catalyst present. 6. We will have straight magnesium ribbon. Observations: We have drawn up the tables of the results we got from the experiments. We have also done graphs. The tables show the time against the volume of hydrogen, and the graphs show the same thing, with a best fit curve. We can see that when the curve on the graph goes up, the volume of the hydrogen is increasing, but the rate of reaction is decreasing. Results: Results table 1 (3 molar) Time (s) Volume of hydrogen (cm )1 2 3 average 2 Analysis: We did the experiment and we have made tables showing the time taken for the reaction, and the volume of hydrogen collected at each of these times. We also drew graphs showing the same thing and with a best fit curve. With the graphs it is possible to find the volume of hydrogen collected at any time, not just at the times which we measured. We can do this by going up to the curve at the time we want to find the volume of hydrogen for (e. g. 7 seconds) and then going across to find the volume of hydrogen at that time. We found the rate of reaction using the graphs. We drew a tangent to the graph right at the beginning as it is the initial rate that we are interested in. Then we joined the lines to make a triangle. Then using rise over run, we found the gradient, which tells us the rate of reaction. E. g. : Experiment 1: Rate of reaction = rise = 46. 5 = 1. 86 run 25 Concentration (molar) Rate of reaction 1 1. 86 1. 5 5. 38 2 7. 88 2. 5 15. 0 3 35. 6 I then drew another graph on which I plotted the concentrations against the rate of reaction. I drew a best fit curve which went through all the point, except two of them. At 1. 5 the point was just above the graph and at 2. 5 the point was below the curve. I put this down to experimental error. Points read off the graph: Rate number Point read of on the x axis (concentration of acid) Point read off on the y axis (rate of reaction) R1 R2 R3 R4 R5 R6 My prediction was that if we doubled the concentration of the hydrochloric acid then the reaction rate would double. We are going to use a range of 3 to 1 molar so we have two doubles which are 1 and 2 and 1. 5 and 3. This means that our results will be directly proportional. From looking at our results, and the table of concentration and rate of reaction, we can see that the rate of reaction did not double when the concentration doubled. This is because the formula for this experiment is: Mg + 2Hcl MgCl + H There is one magnesium particle reacting with two hydrochloric acid particles. It is not possible for three particles to react at the same time, so the magnesium reacts with the first hydrochloric acid particle and that rate of reaction is doubled. Then the ones which have just reacted, reacts with the second hydrochloric acid particle, and that rate of reaction is also double, so it makes it quadruple. We can see that in my results the first doubled concentration (one and two) quadrupled. This means that my prediction is partially correct because I said that the results would be directly proportional, and they are. The second doubled concentration (1. 5 and 3) have not doubled, or quadrupled so they do not agree with what my prediction says. This means that there must be some experimental errors in these experiments, as the first one did partially agree with my prediction. I will talk about these experimental errors in my evaluation. Evaluation: We got these results by doing each experiment three times. We did each one three times because it is a lot more accurate to repeat each one, that to just do one experiment. This is because if we had only done one experiment and we had made a mistake which we didnt know about, then the results would have been wrong. By repeating the experiments three times we can check to see that all three sets of results are relatively similar, as well as taking an average to plot the points on a graph. It would have been more accurate however, to repeat each experiments more times for example we could have repeated each one five times instead of three. There is some experimental error. There are some reasons for this. We used an 100cm measuring cylinder, and the error of this is always plus or minus 1cm . To make this more accurate we could have used a burette. This is more accurate and the error is only plus or minus 0. 1cm . We can see from the five graphs that we have drawn, that there are some anomalous results. We do not have very many anomalies which mean that the experiments were quite accurate. In graph 2 there is an anomaly at 9 seconds. It is just below the curve so it could have occurred because there was just slightly too little hydrochloric acid to make up the right concentration, in one of our three repeats of this experiment. This would mean that it brought the average down for this time. There is another anomaly in graph 3 which probably occurred for the same reason. There are however other reason why these anomalies may have occurred. The magnesium ribbon, although always the same length, may not be the same width and also may not have weighed the same. There are also two anomalies on the graph on which I plotted rate of reaction against concentration, at 1. 5 molar and 2. 5 molar on the x axis. These are dues to some sort of experimental error. Another reason is that possibly the concentration of the hydrochloric acid was slightly different each of the three times we repeated each experiment. With the highest concentrations of hydrochloric acid, the reaction was over very fast, and the initial rate, which is what we are most interested in, was so fast that it was hard to measure the volume of hydrogen collected at exactly regular intervals. We might have been a fraction of a second out and that would have made a lot of difference to each individual result. I think that it altogether the procedure used to carry out the investigation is quite accurate and suitable. There are thing which could have been done to improve it. There are many limitations to this experiment because it is difficult to be exact with such limited apparatus. It is difficult to put the magnesium into the hydrochloric acid at the same time as putting the bung in and starting the stop clock. This means that some of the magnesium may already have reacted with the hydrochloric acid before it was possible to put the bung into the side armed flask. To find out more relevant information, we could have used a wider range of concentrations as then we could have seen more proof of our prediction being partially correct. I think that altogether the results are quite good and accurate because I have so few anomalies, and this is proof that it is quite accurate, because we can see where the inaccuracies are (where there are anomalies) and there arent many. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Patterns of Behaviour section.

Monday, November 4, 2019

Reading response Essay Example | Topics and Well Written Essays - 250 words - 35

Reading response - Essay Example In respect to James Winthrop believe, the constitution needs a bill of right, because it will serve different purposes in securing people. Unlike the local laws, a bill of rights will secure the minority against the majoritys tyranny and usurpation. Currently, with the application of the current constitution mankind experience has proved the prevalence of disposition to use and apply power wantonly. As a result, Winthrop sees the need of including bill of rights to defend people from the majority just as protecting the king in a monarchy. Ramsay and Winthrop in elaborating how the principle of representation operates in America differ. Ramsay Winthrop claims that in order to promote people happiness, there should be local laws made by individuals who are subject to them. On the other hand, Ramsay claims that the constitution or the involvement of local laws hinders individual’s freedom because are made on the political

Saturday, November 2, 2019

MARKETING Essay Example | Topics and Well Written Essays - 500 words

MARKETING - Essay Example Conformity may engender a force that in itself threatens to destroy the essence of competition. For competition requires the creation of differential advantage. But competing institutions have a tendency to become alike and to imitate each other, and thereby eradicate the differences that comprise the essence of competition The main opportunities are reduced prices and increased international operations, improved service quality and low barriers to trade. Thus, the main threat is negative publicity and critique of fast food industry and obesity problems caused by restaurants like MacDonald’s (Macdonald’s Home Page 2009). Modern technology is the necessary and sufficient condition for the creation of mass culture. Our society with its mass culture emphasizes higher standards of living and expanding expectations. But this massification has been assailed. Ours has been termed the homogenized, Philistine society. The mass media, television, movies, newspapers, and magazines, which are among the tools of market communication, have been proclaimed the purveyors of a mass culture that has a relatively low common denominator. The tendency to conformity is tempered by dynamism and change. Marketing analysts should be well aware of the significance of sociological factors; they have been described as socio-graphics. Predictions of them give indications of the dimensions of future markets. 2. VALS typology is an interesting and useful tool to analyze customer-based strategies and evaluate their strengths and drawbacks. Thus, this typology is not accurate and objective as it describes only eight types of buyers and market segments. Buyer behavior is more complex that it is described by VALS typology. Economists and marketing people seem to have differing perspectives on the value of life-style concepts and findings. In most economic studies (although these are exceptions), the life style of a

Thursday, October 31, 2019

Organisational and strategic management project Essay

Organisational and strategic management project - Essay Example 4 1.3 Analysis of Factors Affecting Strategic Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 2.1 Strategic tools to audit process............................................................................ 8 2.2 Review of stakeholders and their influence........................................................ 9 2.3 Analysis and evaluation of strategic position...................................................... 9 3.1 Alternative strategic options................................................................................. 10 3.2 Justification of Strategic Options for Revised Strategic Position†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...... 11 References THE ACQUISITION OF A COMPETING BUSINESS A. Background This strategic management project identifies the strategies, organisational restructuring, auditing practices and potential strategic alternatives required to acquire a competing business in the airline industry. This is industry is con sidered an oligopoly, in which there are few firms, significant dependency on marketing to achieve competitive advantage, and significant rivalry between firms in terms of pricing and service delivery processes (Javanmard 2009; Boyes and Melvin 2006). In order to maximise competitive position, acquisition of existing companies on the market reduces risks to the business and further provides for consolidation of existing processes and services for cost recognition and value chain efficiency. In order to make an airline acquisition successful, the business must identify its key stakeholders, determine the specific aims and objectives for the long-run plan, establish a quality control and evaluation system post-acquisition, and analyse the entire value chain related to operations, supply chain, information technology and human resources. A well-constructed strategic plan includes all dimensions of business processes, systems and culture that will impact the potential synergies achieved through acquisition such as cost, efficiency and productivity. The report highlights all dimensions of a strategic acquisition of a competing airline company in the oligopolistic market with an emphasis on evaluation of strategic plan. 1.1 Current strategic aims and objectives The business acquiring a competing firm is a low-cost carrier with a no-frills service concept with lean characteristics related to supply, service and staffing, and fleet procurement. It is modelled after RyanAir and its low cost model that provides low prices to customers through similar philosophy. The business, by being able to reduce dependency on luxury services in flight and eliminating airport lounge operational costs, gives the ability to offer customers dynamic pricing that outperforms large airline carriers in the market. The aim is to expand the brand presence of the airline to new markets for higher sales revenue through the acquisition of new human capital and fleet availability. The objectives are: Create synergies in cost related to consolidation of existing maintenance crews in relation to training and knowledge sharing of expertise Expand service capacity by incorporating acquired human capital in information technology to improve booking and ticket sales services Improve cultural development through diversification efforts to enhance corporate image, corporate social responsibility, and improve opportunities for external investment through human capital development and culture. In order to make this a success, the airline must devote considerable short-run capital into developing a competent human resources system,

Tuesday, October 29, 2019

Carry Out Comprehensive Substance Misuse Assessmen Essay Example for Free

Carry Out Comprehensive Substance Misuse Assessmen Essay Every individual is unique and even though many will show or feel similar sensations with regards to how a substance makes them feel, it is not always good to assume that the traits that they show will always be the most obvious. Over a period of time, substance misuser’s will adopt a technique of hiding the most obvious traits that give warning signs of substance misuse so as a professional need to be very observant and continuously engage with regular training courses to keep up to date with the latest drug trends and effects they have on the body and how they alter the mood. Many clients will show some obvious traits of substance misuse which will include gouching, which is the effect of the hit from Heroin/Methadone (Heroin substitute). Gouching is when the client will be quite alert at the beginning of a group session, but within 10 – 15 minutes they will start to appear as they are falling asleep. They may start to bow their head and if you call them they immediately wake up. Another of the physical signs of substance misuse of a client with a Heroin addiction would be the eyes rolling or the plain struggle to keep them open. I have found that clients with a Crack or Cocaine addiction tend to be the other scale as these drugs are stimulants. I have had clients high from a binge from the night before who have attended group sessions and been very talkative, eyes quite wide with an obvious redness of the lack of sleep. These physical signs can vary dependant on the lapse of time from finishing their misuse session to attending the group session, so for e. g. f the client had not yet been to sleep they would seem very hyperactive, jittery and very fidgety, but if they may have had a few hours sleep the physical signs can be quite different, so they are irritable due to tiredness. They would be quite slouched and not so conversational because they are on what it known as a come down. All the euphoria has now left the body and the body in a sense is returning to its normal state. Substance misuse can also just as easily affect a client’s whole behavioural pattern as well as their emotional and social in teractions. The behavioural indications can be the client just not being their usual self, this could be a few varying factors, but once you get to know a client you understand how they behave towards different things that affect them. They could easily become emotional too which could be the client is purely upset and feel like they have let their self down because they may have been abstinent for a while and not been able to handle a certain situation or simply had a trigger which they could not control and went and used on it. Many clients that I deal with on a day to day basis do suffer with a variety of ailments and illnesses and are prescribed medication for these. They range quite broadly from medication to manage a mental illness to taking medication in order to help keep their blood thin enough so not to suffer from DVT. Some of these prescribed medications will make our clients appear to be under the influence of a substance when really they are not. As professionals this is why you need to collate important information from the assessment stages so you can ask questions about a client’s medication and what the side effects may be as well as do your own research to back up any information already given. Within CRI as we have the consent to sharing information form if this has been signed you may want to contact the GP with a breakdown of what the side effects may be and the effect it would have on a client with substance misuse issues alongside the immediate risk factors too. Many of the prescribed medications for mental health illnesses and depression will make clients seem as they are falling asleep, not really focusing on what is going on and spaced out, but this is not the case and if you are aware of a clients conditions then you would know best how to assess the situation at the given time. I regularly attend training provided by CRI and local boroughs or other services within the locality so that I am fully up to date with the new trends and old trends of drugs that are available, where the bad batches are being distributed and the strength of what is about on the streets at the current time. This is down to you as an individual to also do your own research on the internet of what is going on in the drug scene and ask questions. If you hear of something that you are unaware of ask those questions, you never know when you will come across a client that may have a particular problem with that substance and you may be the person that needs to help them. I have found that clients can be quite knowledgeable so ask them questions too and go back and check on the information provided with others. I do not feel that one person will or can know everything, but this is when team members should draw upon one another to have a wide knowledge within a team so all areas are covered in most instances. Probation – This is a criminal justice service that works alongside all those who have committed a crime and have been sentenced to either serve a custodial sentence, suspended sentence, community order or DRR. Most people will have a period of licence that they will have to attend appointments to discuss what they are doing with their lives. This is where clients will attend to be tested for substances and these results are fed back to CRI – Stabilisation Day Programme. Probations service also has the ability to tap into other services and a certain amount of resources that will enable clients to gain help in ETE, Housing services or referral units, Drug Intervention groups. CASS – Community Alcohol Stabilisation Services – This service works with clients whose main or preferred substance of choice is alcohol. This service will help work with clients extensively and support them if they require a detox and hold support groups, some peer lead and coffee mornings. They also will be given a key worker who will work with them on a 1-2-1 basis. CDAS – Community Detox All of these services will complete an assessment of individuals to see the risks attached with the individual. The assessment will show if they can help the client, what treatment can be put in place for them and the extent of the problem that the individual is currently experiencing. If each of these individual services are unable to help an individual they will then refer them on to a service that can assist them better within the area that they require the support and help in. With most organisations there will be an eligibility requirement in order for a service to work with you as well as protocols for accessing these services. Our organisation work very closely with Oasis as an aftercare treatment provider for clients who are not abstinent, but we also have our own organisation that provides aftercare treatment, but you must be totally abstinent from alcohol and drugs for a minimum period of two weeks and you also cannot be on a script. The referral procedure for Oasis would initially be a phone call to the service and letting them know that you have a client is almost completed their 12 week period of their DRR with you and that they have for e. g. nother 12 weeks left on their order where they are required by law to continue to access drug services. An appointment is booked for you and the client to attend and on this visit to Oasis as a project worker you are required to bring along the clients care plans, the completed risk assessment with any updates or amendments and a TOPs form for statistical information to be provided to NDTA. On arriving at the appointment with the client, a key work session will take place and you will also give information to the new key worker with regards to the clients’ background. The care plan review will be completed with the client there and a copy retained by our organisation to be kept on their file. The new key worker will also discuss with them what their service can offer them in regards to follow on treatment and what days they will attend, the groups etc. A new treatment plan is formulated with the new key worker there and then. The eligibility for gaining access to Oasis is that you are from the borough, that you have a substance misuse problem and ideally want help and support with coping and dealing with these issues. Some of the other services have more stringent protocols and eligibility. For example if you were trying to get your client referred to go to residential rehab, you need to send a fully completed referral form to CDAS or the NHS, this is then discussed whether they feel that the potential client has shown the commitment required in order to put them before the funding panel of commissioners to prove that they are ready to take on a huge part of their recovery journey. If the decision to grant them the funding, the client then has to do a detox within the community for two weeks prior to being admitted to the residential rehab. If a client leaves the detox and does not complete this they will lose their place within the rehab or it may be put on hold until they have completed it. The organisation that I work in have clients sentenced on a DRR which means that they do not want to be here, but have no choice but to be there. We are usually the get out of jail card for most of them and unfortunately some of our clients are like revolving doors. However, I see this position as a vocation and not just a job and I am very aware that many of the clients do not want to be with us, but I hold hope that I still may be able to assist them on their individual journey on the path to recovery. I am also very conscious of the fact that not everyone can be helped and that is the nature of the career that I work within. My approach to those clients that do not want to be in services is to explain what my role here is and make them fully aware of all the things the onward referral services can do for them. I give clients as much information as possible about the service and highlight the things that would work for them. It is not always an easy task and some clients are very stubborn and when it gets to the brick wall stage where I feel I have exhausted every possible route to get them to engage with the onward service I remind them that they have a legal requirement to ttend the services and if they do not abide by the DRR it will be reported to their probation officer and may be classed as a breach, which means returning to court to answer to the judge and the order can be revoked and a prison sentence given in its place. When undertaking an assessment of a client, I make sure that I gather as much background information as possible. This may be from the DIP team that I work very closely alongside and if I have knowledge of them working with probation services I will contact their probation officer and request information from them also. I feel it is best to be very prepared so that you can summarise with them their history and spend more time dealing with the immediate things that are proving to be difficult and that they need the support and assistance to make their recovery journey as smooth as possible. If in my information gathering of a client, if something particular comes up that for e. g. they need to be escorted to their appointments. I will ensure that I speak with the person or key worker to ensure that the dates and times are suitable for all parties concerned. I have many clients that also have many appointments to attend in general, so trying to space them out so the client has sufficient time to attend or make appointments on a regular day and time so it will not interfere with any other obligations. If a client has many services involved in their life I will ensure that we have a meeting on a regular basis that includes everyone to minimise the amount of appointments the client has to attend and information is shared in one place at one time. All information is recorded on our CRiis system as soon as the meeting has finished. I think this is good practice so that you do not forget anything important that needs to be recorded for ease of reference for others if they have to see your client whilst you are away. This is also good for when writing review reports for the courts or the probation officers. When assessing a client I feel it is highly important to know their background, history of substances and the life line. If you have a thorough knowledge of the client it is easier to assess the risks to them and others accurately and ensuring that you follow out you duty of care to the client as well as others. This way you also cover yourself from potentially being in the firing line if you ensure you have done a thorough job of the risk factors and highlighting them to your manager if you feel that something is not quite right. It is extremely important to regularly review the risk assessments as things change very quickly with clients. Not any one day is the same for them and they live high risk lives. We ensure that our clients have a 1-2-1 key work session at least every two weeks and the risk is monitored, but if the client does not prove to have high risks it is reviewed every six weeks. Our service is quite small so the team de-brief after every group session and discuss each client that has attended and sometimes we highlight possible risky situations which will be noted as a risk and monitored until the risk has gone or the client has left. If the risk assessment is not reviewed you can put your client at risk as well as your service and everyone that your client comes into contact with. The client is fully involved in the assessment process as the main bulk of our information comes from the individual. I ask them to be as open and as honest as possible as I can only help them if they tell me the truth. At this point I will be taking into consideration traumatic events in their life, when substance misuse started and what the flow of substances are and of the individual poly drug uses. Many of our clients have been through services before, but I always ask if they know why they are here? Have they attended groups before? What are they like in a group setting? How they feel with mixing with others who are at different stages of treatment? By asking them various questions and listening to the clients’ feedback, body language non verbal reactions, I will then know whether they are suitable for the DRR or if they may need to access another service for more specialist treatment. I follow the assessment procedure and ensure all the necessary paper work is completed and all paper work signed by the client and I. I deal with chaotic, abusive and aggressive clients daily. I feel that with my aggressive clients that you need to remain firm and not lose control. I would not put myself in a situation that is overly risky, but you must be a little thick skinned and own the group. The boundaries must be put in place from the on start or this kind of behaviour will rear its ugly head too often. Each situation is different and with the more chaotic clients it’s more about trying to get them into some sort of structure. Ensure that appointments are written down or set in their phone so they remember. I will also text clients when they have an appointment with the service or are due in for group and we find in our service that some of the clients need this level of help. Even the clients that do not need that sort of assistance find it helpful because of they do not feel like attending the text message helps to plant the seed and makes them attend. On the completion of the full assessment, the client and I will look through the information gathered and highlight the priorities areas that we will focus on in the first instance. This are not fixed in stone and if things change as we go along through the course of the treatment process we will address them or re think the order of priority. I feel that if you have to make an assessment on a child or young person you do need to follow the same principles as you do for an adult. I would involve the main carer or person with the main parental responsibility whether this is a foster carer etc. The process would involve gathering as much information as possible with regards to the young person or child’s likes, dislikes, how they react to things, what they were like as a child, traumatic events that may have occurred in their life, what they are like at school, everything that could give me an incite to this young person or child’s personality. From gathering all the information, which would include talking to their school or educational facilities they attend, social services if they have been involved and any other agency that has had involvement with the child or young person, this should give me as a professional a very good idea of what the young person or child is like and then the final thing would be asking the young person or child questions and seeing what their response would be. I feel that I would not personally be able to assess their level of maturity at present as I am not qualified in that area, but if it was something that I had to undertake I would take the steps to involve a child psychologist to accurately assess the level of their maturity. I feel that this area is very specialist and any work that I would undertake would be of another form of information gathering in order to assist with any additional treatment plans that may be put in place to help the young person or child. There are guidelines and legislation that need to be adhered to when dealing with young persons or children which include: Victoria Climbe Report Baby P Which have highlighted areas in the past that have been missed and because of that we have unfortunately lost some very precious children. We also have the Children’s Act 2004 which was amended to include that responsibility of services, organisations, care homes foster carers with the duty of care to a child. During the initial assessment the client is informed of the complaints procedure and offered a copy of their care/treatment plan. The clients are encouraged to complete ITEP maps so they are more involved in the whole process and to recognise that once things are written down on paper how real they actually are. This is sometimes the point when everything becomes real to the client and they begin to take a different view of what is really going on for them in their life and realise that they do need support and help in some areas. We endeavour to keep a good working practice within our team and to sustain good working partnership with all other agencies that we work along side.