Shutter Island Film Analysis - 1435 Words

The following is written to examine a connection made between the varying texts using manipulation and how it impacts the audience’s perception of reality. The texts I will include which are evident of manipulation are Shutter Island a visual thriller directed by Martin Scorsese, Inception a visual action, adventure conducted by Christopher Nolan, Twelfth Night written by William Shakespeare, and Tell-Tale Heart produced by Edgar Allan Poe. I decided to choose texts that are recognized for their brilliance. Both visual and written texts are contrasted in relation to time, the visual texts are of modern era whereas the written texts are of a previous generation. Manipulation is defined as influencing an idea and can have†¦show more content†¦Towards the final scenes of the film, Daniels becomes increasingly aware of the impact he has made on his society, hence the title ‘Shutter Island//Shot-her Island’. Daniels realizes his guilt through the way the characters have helped him to discover who he really is, Daniels is able to sum it up to the audience through the dialogue â€Å"Which would be worse: To live as a monster, or to die as a good man?† The audience is able to understand that Daniels has accepted his reality, making him the ‘good man’. A common theme today is not accepting reality or being in denial, this is due to the way denying the reality of something enables the body to cope (bodies defence mechanism1). The character of Daniels helps to influence today’s society by showing us that accepting the reality we create is better than to regret or deny it. Thus, changing the way, we perc eive reality. In the film Inception , Nolan influences the audience to connect to the character of Dominic Cobb. Like ‘Shutter Island’ the character (Cobb) in this film is also revolved around. Nolan uses a theme evident in today’s society, the perception of reality to develop and connect the portrayal of Cobb and connect the audience. In terms of Cobb, this theme can be translated to his internal conflict of dreams versus reality. Nolan inflects an emotional connection to Cobb and the audience through this internal conflict. AShow MoreRelatedShutter Island : Film Analysis Essay1721 Words   |  7 PagesThis is a film analysis of Shutter Island. Shutter Island is a 2010 film directed by Martin Scorsese. Starring Leonardo DiCaprio and Mark Ruffalo, this film is 138 minutes of psychological thrills and horror. Shutter Island covers the field of psychopathology. More specifically, it covers psychotic disorders, dissociative disorders, and treatment. Shutter Island is set in 1954 on Shutter Island, Massachusetts at the Ashecliffe Hospital for the criminally insane. The opening scene of the film is U.SRead MoreFilm Analysis Of Martin Scorsese And Conselkes Shutter Island1846 Words   |  8 PagesVerbinski share a similar telling of mental illness, and the hospitals the patients confined in Scorseses direction of sound, cinematography, and editing in his film Shutter Island is drastically different from verbinskisA Cure for Wellness. When it comes to sound both film’s carry a singular theme song that plays out across duration of each films run time. However, Scorsese manages to make his leading song more impactful. Using Gustav Mahler, a composer whose music is not something that a general audienceRead MoreAnalysis of Shutter Island Essay844 Words   |  4 PagesAnalysis of Shutter Island Analysis of Shutter Island Kenneth E. Wiley Sr. Core Assessment Paper-Abnormal Psychology –PS 401 March 3, 2011 Abstract Shutter Island is a film depicting several of the many facets of Abnormal Psychology as defined and studied over the course of this term. Several of the concepts discussed in our lectures and demonstrated during our classroom time were evident and vividly depicted in the film including personality disorders past and present; stress and anxietyRead MoreAnalysis Of The 2010 Suspenseful Thriller Shutter Island1499 Words   |  6 PagesZubair Khan DHD 102 Film Analysis- Shutter Island 12/03/2015 My concluding interpretation of the 2010 suspenseful thriller Shutter Island resulted with a lucid Teddy choosing to â€Å"die as a good man â€Å" rather than living as a monster who has to wake up every morning with regret for murdering his wife. It is apparent that Teddy was going to get lobotomized at the lighthouse by his own will. Lobotomy in the description given in the film is to cut into the brain to reduce aggressive behavior and ultimatelyRead MoreThe Exploration Of Feminist Theory Essay1536 Words   |  7 Pagesexploration of feminist theory developed by Mary Wollstonecraft in the 1790’s. The traditional interpretation of this theory is based on the common ideology of feminism within the Communication world. Illustrating gender inequality the feminist theory analysis into the social fields of politics, business, media platforms, and social normalities. Research traditions include socio-psychology and semiotics due to the cause and effect relationships that help create social standards while also the symbolicRead MoreShutter Island Essay.1960 Words   |  8 PagesShutter Island Essay. Im going to write an essay about a film named Shutter Island which was taken from Dennis Lehanes 2003 novel which is also called Shutter Island, the film its self was directed by Martin Scorsese in 2010. In my essay I plan to write about how important the genre and the characters is to the film and how the film makers use it to create a successful film. To give you a brief of the film I am going to use Gustav Freytag’s five part analysis, exposition; two U.S. MarshalsRead MoreThe Characters Of Dissociative Disorders In The Movie Shutter Island1173 Words   |  5 Pagescaused by trauma (book). By examining Leonardo DiCaprio’s characters in the movie Shutter Island, directed by Martin Scorsese, a viewer can see post-traumatic stress brought on his Dissociative Identity Disorder. Teddy Daniels, also known as Andrew Laeddis suffers from posttraumatic stress disorder as he produces symptoms in all three categories for PTSD: flashbacks, avoidance, and hypervigilance. To begin this analysis, it is important to offer a synopsis of the movie. The main character, Teddy DanielsRead MoreExamples of Jung’s Analytical Archetype Theory in the Film Shutter Island2017 Words   |  8 PagesMartin Scorsese directed the movie Shutter Island, starring Leonardo DiCaprio, that came out on February 19, 2010. The movie portrays many different examples of critical theory. Having watched the movie before my analysis, when I heard of Jung’s Analytical Archetype theory I linked it with this movie almost immediately. Carl Jung, a Swiss psychiatrist, developed the idea that all archetypes are universal images that come from the collective unconscious and are almost instinctive to us all. Jung’s

The Life Of An American Literary Icon - 1206 Words

Neelee Harrison Honors English 9 19 April 2015 The Life of an American Literary Icon I think there s just one kind of folks. Folks (Lee 304). Harper Lee is one of America s most famous and beloved writers of her time. She has inspired people with her unique down-to-earth writing voice and her presentation of the rawness of people and life in general. Because of Harper Lee, America has learned to appreciate the differences in others from ourselves because you never really understand a person until you consider things from his point of view (Lee 39). Nelle Harper Lee was born on April 28, 1926 in the tiny southern town of Monroeville, Alabama (Harper Lee). Her father Amasa Coleman Lee, had many occupations. He was a†¦show more content†¦Truman and Harper grew up to be the best of friends (Harper Lee). Truman became her inspiration for character Dill in her bestselling novel, To Kill a Mockingbird (Harper Lee Biography List of Works, Study Guides). During high school, she became fascinated with literature and writing (Harper Lee). After graduating high school in the class of 1944, she went to Huntingdon College in Montgomery, Alabama to study (Harper Lee Biography List of Works, Study Guides). After studying a year at Huntingdon, she transitioned to the University of Alabama in Tuscaloosa (Harper Lee). While at the University of Alabama, she began to go after her true calling to write (Harper Lee). She decided to join the college s newspaper team called, Rammer Jammer, and its magazine (Harper Lee). Later on in the years, she became the newspaper s editor. During her junior year at the University of Alabama, she was accepted into the college s law school while she was still an undergraduate (Harper Lee). Harper accepted the offer but became completely fatigued because of the hard work she had put into law school. She then had to quit her job as the Rammer Jammer s editor because of the school s orders (Harper Lee). Later on, she went to England s Oxford University to study abroa d for a year (Harper Lee Biography List of Works, Study Guides). After studying at Oxford, she returned to her law studies at the University of Alabama. At the end of her

Appeal statement Free Essays

I am writing to appeal my academic dismissal from XXXXX State University. I was not surprised, but very upset to receive a letter earlier this week informing me of my dismissal. I would like to urge you to accept my appeal to Reversal for Dismissal Action. We will write a custom essay sample on Appeal statement or any similar topic only for you Order Now I admit, I had a very difficult time past two semesters, and my grades suffered as a result. I don’t mean to make excuses for my poor academic performance, but I would like to explain the circumstances. I knew that registering for 10 credit hours in the spring would require a lot of my effort, but I needed to earn the hours so that I was on track to graduate on time. I thought I could handle the work load, and I still think I could have, except that my family circumstances were ruining and as I was far from home and could not concentrate on my course work. While there was financial problems which were pressurized on me to graduate soon. With all these Problems I was made to do part time in order to meet my expenses and fell ill frequently which lead to irregularity of attending classes Needless to say, the hours I used to spent n part time work cut into my study time. Even when I was at school, I was very distracted with the home situation and was unable to focus on my schoolwork. I understand now that I should have communicated with my professors (instead of avoiding them), or even taken a leave of absence. I thought I could handle all of these burdens, and I tried my best, but I was wrong. I love XXXXX State University, and it would mean so much to me to graduate with a degree from this school, which would make me the first person in my family to complete a college degree. If I am reversed for Dismissal Action, I will focus much better on my schoolwork, take few credit hours, As financially things are getting better at my home I need not do any part time and manage my time more wisely by concentrating only on course work, plan a schedule of meeting my advisor and professors frequently, will retake the courses in which I scored low grades again, and get better grades. Fortunately, I came for a visit to my home town and I am feeling much better as things are getting better at my home and feeling relieved from my depressions. Also, I will meet my advisor as soon as I reach Kent, and I will follow her advice and will communicate better with my professors from now on. Please understand that my low GPA that led to my dismissal does not indicate that I am a bad student. Really, I’m a good student who had one very, very bad year. I hope you will give me a second chance. Thank you for considering this appeal. Sincerely, How to cite Appeal statement, Papers

Marketing and Communication Plan Toyota Petite

Question: Discuss about the Marketing and Communication Plan for Toyota Petite. Answer: Introduction: The report is a business proposition for the idea of channel communication for the newest product of Toyota, Toyota Petite, which is all set to hit the market in another 10 months from now. The product is for sure innovative and the kind of world that we are living in, where everyone loves to be compact, this product is surely going to be a revolution(Hayes, 2013). This report will capture all the existing channels that we can leverage in order to enhance the know how of the product in front of the target audience and also the impacts that are projected on the identified set of stakeholders and what are the benefits that each of them can gauge through this innovation of Toyota. Target Audience: The compact size car that Toyota is launching now in the form of Toyota Petite is all set to tickle the customers requirement from all the ages and it is basically positioned to be the second preferred car of the people apart from the Luxury car that they may be using. Apart from that it is also positioned as the choice of the first car of the people, when they are buying the car for the first time. The working couples, who are planning to buy a second car, the retired couple, who just need car for regular visits within the city and the young population who are just planning to buy their first budget car are the target audience for whom the car is basically positioned(Kramer, 2010). This is the first of the kind of offering by Toyota as they are known for offering heavy cars to the customers. Product Introduction: Toyota Petite is a small 1000 cc car what is going to be launched in mostly developing countries in another 10 months time. This is the premiere innovation offered by the company in the segment of budget cars, which is the kind of choice people are making in the developing nation due to increasing issues of traffic and also due to the fact that people are not willing to invest a lot on the car needs. The target audience is already defined in the previous section. This is going to be car in the range of 4500 to 6000 USD and will be coming with the features of a premiere segment car like Toyota Etios. With these innovative offering and the defined market segment it is all set to become the peoples choice car and it has the potential of achieving that fate. Toyotas Management: The management of Toyota is the main stakeholder here since it is the first time that they are coming up with a car that is not heavy and is not in the luxury segment at all. This is a big step and is absolutely against the philosophy of Toyota till now. The major benefit that they can get is that they are all set to redefine the proposition and offering of Toyota and in case they are able to make it a big hit, then there will be an all new market that is open for Toyota which they are unable to tap till now(Humphrey, 2012). The management has a huge stake in order to make this car more successful and it is going to decide their stint success in the company. Shareholders: The shareholders of the company are the one who will get impacted on the largest scale, the people and the market always expects that Toyota will be launching a car in the luxury and heavy segment. The biggest expectation from the market is that Toyota will be launching something in the SUV segment post the innovation they have brought in Toyota Etios Hatchback. But when the compact car concept from Toyota is going to hit the market then it surely going to make a huge impact in the market and the sentiments are surely going to go up. However it depends on the performance of the car that if the sentiments will remain the way they are. Customer Base: The customer base here is the prospective customer base that Toyota is targeting through this new innovation. Toyota is a leader when it comes to power and performance and all their car is a huge hit. Now the new target audience will get the flavor of that performance in the form of Toyota Petite and that is going to be a huge success in the market Current Customer Base: The current customer base are an important and sadly the ignored lot of stakeholders who do not get the due worth that they deserve. There has to be some offers that needs to be floated in the market like buyback options and free test drive or even door step test drive. These things will earn Toyota the loyalty and people might consider buying the new offering(Jamieson, 2014). The overall things still remains the same that target audience is still what was defined earlier, however, the company must ensure that any leads or sales generated in a benefit for the taking and that is where the difference in the channel marketing comes in, the difference in tapping strategy of the company is something that will elevate the thought process of the customers. Production and manufacturing Manpower: There needs to be a change in mind set of the production and manufacturing manpower, as till now they are used to bringing up heavy and bulky car models in the market but now the strategy is flipped and the offering is a new one. In the same way there is a need to change the setup of the factory and the working style and dealing with compact cars is a different deal. Like the maintenance of jig need not to be very rigorous but the spare management has to be more rigorous and that is where the change in the mindset and working style will help the company a lot. This is a thorough case of change management and that can be achieved by properly devising the training and plan in case of this new concept to be inculcated in the culture. Communication Channel: Existing Communication Channel: There is a great communication channel that is already in place for Toyota, the loyal media partners and the distribution and retailer set up that is maintained thoroughly by them is all there to ensure that the right communication reaches the right set of people. However, the effectiveness of the classic style of communication is an objectionable thing as that will again link Toyota to the preliminary image that it is carrying it in the form of the legacy (The Chartered Institute of Marketing, 2016). The existing channel will be able to position the product on the first go itself in the eye catching manner and thus will be able to make an impact in the mind of the prospective customers as well(Risnen, 2011). The platform can be used as a Launchpad and not as the full-fledged solution to the communication process. Advertisement: The advertisements that Toyota has been following till date has been focused on product more and less on the customers and this is the first innovation that they are bringing up that is more focused towards the customers (Fill, 2011). There is a specific set of customers that they are targeting and hence the advertisements will be a huge scope of market penetration and this way it will have a higher impact in the mind of the customer(Egan, 2007). Through advertisements that idea is to ensure that the psychology of the people change and they start to treat Toyota as a peoples choice brand, they shall project and see the offering made in Toyota Petite and that is positioned to be as the peoples car. Advertisement hence has to be more customer focus and less of product focus. Automobile Magazines and Journals: This is where the real target audience will actually grab the eyeballs. The youth basically tend to make an informed choice and so does the working couples and for the retired couples the choices are made by children only. This induces the fact that in case there is a strong presence that is maintained in the journals and magazines then it is going to boost the communication by a large manner and hence it is going to be a huge positive for the company. The magazines will be able to cover the competitive focus and the esthetics of the car and the journals and articles will be able to cover the technical aspects of the car (Owen). Both these sources are thoroughly followed by the target audience making it to be the most appropriate manner of conventional communication system. These are however only focused towards the reading and the educated class that anyhow captures a huge level of customer base but still not all (Saeed, 2013). There are however other proposed modes of communication s discussed later that can be more appropriate for the customer base Toyota is trying to ideate. Positives and Negatives of the Existing Modes of Communications: Positives: The major positive aspect of the existing communication set up is that they are operationally stable and have been there for a long time. Toyota is maintaining a cordial link with these setups and hence they will be able to show instant fruits and results for them(Glasner, 2014). The contacts with the media houses and the journals will be able to get the traction in the desired customer base and that is very easy to achieve with these mediums. For the other readers and audience the advertisements will be able to make a huge impact. These are set traditional and conventional setups and will be there for the taking always. The people associated with Toyota knows the procedures and tastes very well and hence will be very impactful. Negatives: The negative aspects of these channels is that since they are set channels it is difficult to mold them in the desired manner now. The idea is shared in the previous section that the communication has to be more towards the customers and less towards the product. This is exactly opposite to how the Toyota communication channel has been running these while (Varey). There is a need to revamp the thinking of the channels in a way that they are able to understand the current psychology of the new desired set of customers and that is going to be very painstaking. The need to develop the new set is difficult and these efforts may also completely go in vain for them. Hence that is the reason the new channels are to be conceptualized and developed. Innovative Marketing Channel: Targeting the existing Customer base: This can be a breakthrough mode of customer development and equally innovative mode of creating the leads for the sales. The referral sales has an history of developing 34% more effective sales proposition and this it is in the case of core sales, where the pitch is directly made to the customers. The existing customer base are mostly the loyal customers of Toyota and there can be a chance that they might be looking for a second car option as well and that is where the enhanced services of Toyota towards their customers comes into picture. It is 56% more effective to actually grab the existing customer rather than developing a new one and this mode of communication is exactly the same. It is also in line with the business proposition as Petite is also positioned to be a second car for the family who already have a luxury car with them. The customers of Toyota are mainly luxury car owners and hence the pitch for a second car is always going to be handy and effective for the sales peop le(Sebastian, 2012). The people trust the quality and brand of Toyota and when it serving their core need then it is without a doubt a good offer(Kotler, 2010). Buyback of Old Toyota Cars: The buyback option is also a very handy option the restriction is not made only for Toyota cars, but also for the other brand cars. It is a heavily assumed hypothesis that many of the customers who visits to buy a Toyota car do not end up buying this car as they are expensive and hence they buy another car in the same league. There is no denial to the fact that the quality and services are heavily acknowledged. In the same pretext it is considered that if the option of buying a new Toyota Petite is given to the people they will be happy to exchange it with their existing car and that is further a very unique proposition for the company that no company has ever done in this league(Baines, 2008). Computing the effectiveness of the Communication Plan: Investment Expected: This is the setup expected to be implemented in two countries and will capture the three channel mode of communication and these are the estimated costs link to it: S.No. Channel Communication Subhead Cost ($s) 1 Advertisements Contracting 10000 Designing 5000 Testing 2000 Go Live (2 mins per day for 5 channels) 3000 2 Reconnect with existing customers Customer Connect 5000 Implementation Strategy 10000 3 Buyback system Strategy Designing 5000 Handling the old cars 5000 Total 50000 Impact: The following money is recoverable in a brief period of 11 months (assumption), since the car launch is in 10 months and by that time these communication channel can strategize the changes appropriately and hence can come up with a suitable business proposition good for the overall company. Conclusion: In the end it is concluded that the communication set up must be towards the customers and for the customers and not for the products and also the proposition must be towards the existing customer and not towards the acquisition of new customer base. The channel that is most suitable for the communication of Petite is the journals and magazines and the new channels that are to be developed must be around the leveraging the existing customer base by utilizing their leads and buying expectations. In this way the overall need of the sales and market penetration will be utilized and also the much needed marketing communication will also be set in place by the company. This is an important activity that needs immediate attention of the company and this is the most potent way of elaborating the customer base and ensuring that the sales are high and flying. There must not be any compromise around the services and offerings made in the market by Toyota. References Baines, P. F. (2008). Marketing: Case insight. London: Oxford. Egan, J. (2007). Marketing Communication. Fill, C. (2011). Marketing Communication. Retrieved from https://www.ebsglobal.net/EBS/media/EBS/PDFs/Marketing-Communications-Course-Taster.pdf Glasner, M. (2014). Multichannel marketing: the way of the future. New Delhi: Experian Publications. Hayes, M. (2013). Communication Channels. London: Online Tutorials Publciations. Humphrey, R. O. (2012). The structure of online marketing communication channels . Beijing: Journal of Management and Marketing Research . Jamieson, B. (2014). marketing Communications. Edinburgh: Edinburgh Business School Publications. Kotler, P. . (2010). Marketing, an introduction. London: Pearson Publication. Kramer, C. (2010). Communication. New York: NIOC Publications. Owen, R. (n.d.). The structure of online marketing communication channels . Risnen, M. . (2011). Marketing communication channels and their use in student recruitment at Laurea University of Applied Sciences. Cape Town: Thesus Publications. Saeed, R. (2013). Integrated Marketing Communication: A Review Paper. Sebastian, T. (2012). Communication and Marketing Strategy . Berlin: City of Darwin Publications. The Chartered Institute of Marketing. (2016, sept 9). How to plan marketing communication. Retrieved from https://www.cim.co.uk/: https://www.cim.co.uk/files/marcomms.pdf Varey, R. (n.d.). Marketing Communication: Principles and Practices.

Louis Vuitton Essay Example

Louis Vuitton Essay Louis Vuitton (LV) is the world’s leading luxury brand. It is ranked number 1. It is also regarded as the leading brand of the LVMH group and the 1st world group of luxurious goods which were produced and distributed. This brand was created in 1987. LVMH earned worldwide sales of â‚ ¬16. 5 billion in 2007 (+7. 7%). This achievement has ensured and conquered competition with its revenues being three times greater than its follower Richemont Group. The group has been split into five core activities with a rich portfolio of over 60 brands. Fashion and leather goods constitute â‚ ¬5. billion sales which accounts for nearly 34 % of the group’s turnover. It is also this sector that stimulates the group’s growth engine. LV dominates the luxury segment by reaching a target of â‚ ¬1. 659 billion turnover in 2006 (which is nearly 2 times its two main followers PPR and Valentino),. Further, LV owns 405 stores (+15 net openings in 2008). Its mission focuses on aimin g at being the ’ambassador of the occidental art of life’, to be the symbol of elegance and creativity by realising its selling dreams crossing tradition and modernity. Hence, it frames its core values with concepts such as creativity and innovation, state-of-the art product quality, and an invaluable brand trademark appeal. The high dynamism of the global group is driven by the exceptional appeal of the LV branding, its efficiency in strategic development, and a long standing presence worldwide. Credit goes to factors such as the strong organic growth, innovative and creative product development, the influential and impact driven communication means and messages on luxury voyage and thematic ideas, the French prestigious lifestyles, the authentic know how and the well managed distribution network. All these factors have fuelled LV’s dynamism. The current strategy has been developed on three main axes1: Strengthening of its position in the emerging market segment: As growth relays when mature markets slowdown (E. U. U. S. ) or declines (as in the case of Japan), with a retail network extension, there is a high growth potential of new customers with increasing purchasing power and eagerness to adopt the foreign luxury goods (e. g. China, Russia, and India). We will write a custom essay sample on Louis Vuitton specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Louis Vuitton specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Louis Vuitton specifically for you FOR ONLY $16.38 $13.9/page Hire Writer A ’premium† positioning’: By adopting a differentiation strategy, selling high quality innovative products at a higher price, and then staying above the emerging competition of the middle markets, rivals trade up in such a manner that they begin comforting its profitability. Therefore, they simultaneously engage a production cost cutting policy, while steadily investing in marketing, promotion and communication strategies which is essential to enhance the brand image. This serves as the main factor of the purchasing decision of such luxury goods. Innovation and communication: Innovation and communication is essential to support the premium strategy and to increase the customer panel by taking advantage of globalisation and the democratisation of the luxury market. Resource-based analysis Resources Main Characteristics Tangible Financial High sales revenue worldwide and a well-balanced and a developed situation versus emerging markets. (â‚ ¬ 5. 6 billions) High growth rates (+7. 7%) Financial resources and the capacity to support growth and investments (â‚ ¬ 246 millions in 2007). Physical 405 owned boutiques worldwide, and the increasing presence in the emerging markets (China: +9 openings in 2007, and 3 planned). Progressive and discrete relocation of production sites to low labour cost locations (such as Portugal and India) Intangible Technological High artisanal skills and the technically savvy know how Numerous trademarks and models being patented Efficient use of IT in retail and marketing sectors, and for worldwide strategic management Reputation Ranked as number one in the luxury market and has acquired the 17th position in Global brand market2 Emulates as image of luxury occidental and French lifestyles Voyage, elegance, excellence, style and quality Suitable for all occasions as its trends are in-between tradition and modernity Human Resources Designers, skilled workforce, sales force, and marketing internationally well-known brand icons From a Porter’s value chain concept (1990), the internal resources of LV are well allocated and linked . This has enabled the company’s capabilities to create a sustainable competitive advantage on a differentiation strategy by translating the brand communication, distribution, product innovation, and pricing policy. This translation has occurred while the production is gradually and confidentially being relocated to low labour cost countries in order to improve margins. The marketing strategy is of highest importance for the LV luxury strategy to feel the market trends, and to translate its value of excellence and prestige in a message which is perfectly perceived by the customers. External Environment: (Louis Vuitton in China) Macro Environment: PESTEL analysis3 The luxury market has challenged its growth by increasing its growth rate over the last decade (except 2001). This strategy was especially supported by the emerging markets of China, India, and Russia†¦ as growth relayed in the mature and almost saturated historical area (E. U. , U. S, and Japan). The increasing trends of international tourism, ’new rich people‘ and the favourable world economic growth, enabled the support of the luxury industry and the emergence of new customers and the subsequent trading areas. However, the financial crisis in 2007 and its economic aftermaths damaged the world economic growth. This in turn resulted in a slowdown in the areas of international trade and tourism. Further, there was a shocking decline in the stock markets, the savings, and the depreciating currencies fluctuations. China is a very dynamic country. It is a dynamic and versatile country in terms of being open to integrated and international trade. The buoyant economic growth begins with benefitting population, with the subsequent high potential middle to upscale consumer market which is emerging and looking for luxury and foreign accessories. However, the cultural matters and political lack of transparency has raised some informal barriers (i. e. it has been ranked as the 83rd country in which macro environment facilitates the theory of ’doing business’). Political factors: Gradual transition from a centrally, planned and closed environment to a social market China is a communist state government having a track record of being highly involved in business matters. Some of its examples have been cited as under: Incrementally FDI oriented, since 1979: This has resulted in price liberalisation, fiscal decentralisation, diversified banking system and stock market development†¦ 2007: It saw the evolvement of the unified corporate income tax (end of domestic fiscal protection). WTO member since 2001, meant obligations to implement international regulations It has still been regarded as a non-tariff trade barrier (existence of licensing, norms, quotas and cultural barriers). Additionally, costly and time-consuming red tape obstacles have to be overcome. Implementation of the ’One child’ policy over three decades. Continental China’s retention with Hong Kong and Taiwan in terms of specific statues and relationships. Issues: Being sensitive to diplomatic relationships in countries such as Tibet, Manchuria and Japan. Also, being aware of the human rights and fundamental freedoms internally. Economical: The impact of the ’economic miracle’ : In spite of a double digit GDP growth over the last decades (11. 9% in 2007), the same was eroded by the financial crisis and a subsequent economic slowdown was anticipated (7-8% expected by 2008) 2007 was earmarked: China achieved the 4th position from a worldwide point of view in terms of GDP growth. his was $3. 251 trillion. It also achieved the 2nd position in PPP ($7. 099 trillion). Despite these achievements, it continued to remain in the lower-middle income per capita ($ 1740, in 2005) group. China’s international and integrated/dependency: From obtaining a GDP of 10%, international trade in 1978 rising to 60% in 2006 versus a decreasing portion of national consumption which was below 40% in 2005. Inflation rate: China’s inflation rate was 4. 8% in 2007 Exchange rate: As per reports in 2008, the exchange rate (i. e. the US $ / RMB) was 7. 8. Real estate and land price reached a bubbling effect A system of fiscal incentive for FDI in specific coastal areas was introduced Huge workforces and low wages in comparison to low productivity and business management skills was effective and rampant Social: A buoyant emerging consumer market China’s population : A country constituting 1. 3 billion inhabitants (1/5 world population) and a population growth rate of 0. 629% (2008) Ageing population Education: As per surveys and reports in 1999, the country’s GDP was 1. 9% wherein a literacy rate of 90. % was achieved in 2006 Rural exodus : Conversion of rural areas in urban localities is only a new principle in China. Past data reveals that nearly 44% of area constituted to rural areas and there were 25 cities over 2millions inhabitants in 2006. The coastal development (i. e. ’ the two China’ and its downstream economic inequalities) was prevalent. Income Capacity: An additional 24% of urban households have reached an earning capacity of over $5000/yr annually. This increase has been observed over a terms of 10 years. It has also been predicted and forecasted that a population of nearly 5. million would have already started following the ’Western’ levels of disposable income (i. e. gt;=$10,000/yr). Asian savings concept : As all Asians have a traditional trait of saving, the theory holds good even for the Chinese who have high saving rates (25%) versus the low but increasing credit access and dependency Consumption: The consumption formula for the Chinese is deduced as under : Consumption = 1st economic driver (which is over taken by the FDI) Western impact on the society and its lifestyles: In China, the social values and lifestyles are changing i. . westernisation is at its peak. Habits and attitudes such as foreign attributes and brand awareness, fashion trends and social purchases (vs. utile), mass consumption , materialism, individualism (vs. collectivism), independence (vs. loyalty) are vibrant in the country. Technological factors: Technological advancement in China reveals that the country has left no stone unturned to ensure growth and sophistication. The initial heavy investment n infrastructure from the coastal development to the present inward mainland expansion is a critical example of technical advancement. To quote other examples, the increasing usage of internet. The only constraint being in the access to controlled information. Environmental factors: Huge costs to be borne for environmental damages The concept of ’Energivor’ for economic development and a national reserve for a limited capacity Legal factors: some progressions and transparencies which still remain undone Property rights and intellectual property matters: The issuance of patents, copy rights, and counterfeits’ (legal ownership property and the legal concept which was introduced in 2007) Non conformity to ILO legislation and the international quality controls and standards Guanxi versus contractual obligation and corruption (3. 3 score, the transparency international index in 2006) ’Constitution being ambiguous on judicial review of legislation, has not accepted compulsory ICJ jurisdiction’ (cia. gov). This has resulted in low independency from the government. Micro Environnent: competition’s structure and analysis LV is far ahead of the competition in the luxury segment for fashion and leather goods and accessories across the world. Further, China has been considered as one of the first-movers since 1992. However, LV has to be mindful of the high levels of the competitive structure, which is currently striving. However, the striving competitive structure has not been effectively established in emerging markets. The current trends shaking or stalling the competition are: The diversification of luxury brands: By this we mean, the degree or the extent to which rivalry is increasing in every luxury segment especially in accessories and fashion goods era. The democratisation trend of the luxury industry: This has resulted in a subsequent erosion of the entry barriers. Indeed, upscale and mass consumption brands are ’trading up’ their products (‘masstige’, i. e. mass production + prestigious marketing strategy). However, it might be an opportunity to enlarge the customer base by increasing sales and by trading down. The after effects could be that the LV brand image might deteriorate.

16 Essays - Americas, Christopher Columbus

Myisha Hassan 10/31/16 Essays - Americas, Christopher Columbus Myisha Hassan 10/31/16 725 Social Studies Why we should not celebrate Christopher Columbus day Christopher Columbus was born in Italy, 1451 and was an explorer. In 1492, he sailed from Europe to America thinking that he had arrived in Asia. So every year, on the second Monday in October, the people in the United States celebrate a national holiday in memory of Christopher Columbus, the one who discovered the new continent. But Columbus did not 'discover' America. There were many people already living there. Vikings from Europe had landed in America 500 years before and Native Americans were living there too. So we are celebrating a holiday when Columbus claimed the land of others, helped bring diseases over, made the natives into slaves, and killed many innocent lives. Because Columbus brought disasters to the Native Americans, many people opposed the Columbus celebrations. They began to think whether Columbus Day should be considered as a national holiday in the United States. Clearly, Christopher Columbus is not a hero, but a mass murderer and should not have hi s own federal holiday. Many people who are not informed of what Columbus did, celebrate what they think he did. They think he discovered the Americas and made the world as it is today. That is not completely true. He came to the Americas and completely took over. He cut off people's hands and let them bleed to death. He also killed anyone in his way of getting gold, land, resources, and other materials that Europe needed. The main reason Columbus Day draws attention and debate is because of how the explorer's arrival to the New World affected indigenous people. European settlers not only introduced new diseases to the Americas that wiped out thousands of Native people, but also war, colonization, slavery, and torture. He was a greedy person who didn't treat the Native people as humans and converted them to Catholicism against their will. This is why October twelfth should be a day of sorrow and not be celebrated with parades and parties. However, there are many others that believe Columbus is a hero. "Many may argue that Columbus doesn't deserve to be celebrated and that he is a killer and rapist but what you call home today is because of Columbus." This can be true, but another European discovered the Americas 500 years prior, so someone other than Christopher Columbus knew there was more than just one land out there. Columbus and his gang did bring the Americas livestock and varieties of vegetables and fruit, but he also brought disease and treated the people wrong. Many others may also say that he did not start slavery because it dated back to Ancient Egypt. This is true but he had started slavery before and after his journey to the New World. He had sold Native Americans and Africans and nearly half of the slaves died during the journey to the Americas or Europe. He did not have to make these innocent people into slaves. He could have been friendly and created allies with the Natives. So, in other word s, Columbus chose the act of evil and enslavement of the kind Natives. He probably even created a bigger amount of slavery than Ancient Egypt. After all, no one celebrates Adolph Hitler Day in Germany using the argument that because he rescued the German economy, there should be a national h oliday in his name. The overall point trying to be made here is that Cristopher Columbus discovered the New World much like a meteorite discovered the dinosaurs. And good old Columbus, mass murderer, and slave master gets his own federal holiday. This is an honor shared by Abraham Lincoln and Martin Luther King Jr. and the father of transatlantic slave trade is honored on the same level as them. Christopher Columbus, as it turned out, was responsible for widespread genocide; he allowed his men to murder, hurt and enslave indigenous people. The evil actions of Columbus far outweigh the few accomplishments he achieved. Considering all of this, Columbus Day clearly shouldn't be a thing, and it's time to change it. So this day will never be an American tradition, it will always be a recent mistake. Original

A Report On The Maybank ATM Machines Information Technology Essay

A Report On The Maybank ATM Machines Information Technology Essay Today, it is the largest financial services group in Malaysia. Its extensive products and services include commercial banking, investment banking, Islamic banking, offshore banking, leasing and hire purchase, insurance, factoring, trustee services, asset management, stock broking, nominee services, venture capital and Internet banking. (http://www.maybank2u.com.my/) Maybank currently ranks among the top five banks in ASEAN, and is a Qualifying Full Bank (QFB) in Malaysia. For the convenience of Maybank customers, all Maybank’s 374 branch offices and more than 2,800 ATM machines are strategically located in both the business districts and suburban estates.( http://www.maybank2u.com.my/) Today, Maybank proudly stands above its peers as Malaysia’s flagship financial services group in a vibrant, strong and highly competitive banking and financial services landscape. Total assets of the Group stand at RM310.7 billion.( http://www.maybank2u.com.my/) 2.0 Internal Chiefly, the environmental factors are categorized into two different groups, they are internal and external. Internal factors are taken place within the boundaries of organisation. Specifically to the case of Maybank, there are few significant internal factors that they are subject to will be examined such as products and services, vision and mission, SWOT analysis, and Leadership. 2.1 SWOT analysis Strength – well known bank 374 branch offices in Malaysia. – more than 2,800 ATM machines – Correspondent banking relationship with 700 foreign banks throughout the world. – Strong performance where it was listed second largest in Malaysia Stock Exchange and Bursa Malaysia Weaknesses -Inefficient Service and poor customer Service. – Have to pay huge amount of money to stakeholder Opportunities -experts in the industry and shares their experience with the employee – Maybank have many other investments from other companies Threat – Economic slowdown li ke right now where stalling economies are bad for the banking sector Table 1.0 SWOT analysis 2.1.1STRENGTHS It is a well known bank where it have over 374 branch office and more than 2,800 ATM machines. Correspondent banking relationship with 700 foreign banks throughout the world. It also have diversity in product where they provide opening account, giving loan, credit cards, investment & insurance, and Islamic banking.(http://www.maybank2u.com.my/) Strong performance where it was listed second largest in Malaysia Stock Exchange and Bursa Malaysia and Maybank workforce come from a multifaceted background of skills, disciplines, experience and industry knowledge to create talented teams of idea generators. 2.1.2WEAKNESSES Inefficient Service and poor customer service, for example Maybank does not have bank systems be automated with built-in security features to verify their customer’s accounts and details without having to rely on a piece of physical paper with a signature. T his would make customer harder to replace card or change account if go to different branch. This kind of service is totally unacceptable in today’s competitive world where time equals money. Have to pay huge amount of money to stake where dividend payout ratio (of 60%) to the stakeholders. They set policy to pay dividend of 60% percent of their profit as the long term policy. (http://www.maybank2u.com.my/) 2.1.3OPPORTUNITIE Growth of existing market where Maybank is experts in the industry and shares their experience with the employee so by then they can expand further in the industry.